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Tokyo Toy Show, JapanCatalog consultation
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Fair basics
Tokyo Toy Show, JapanPast exhibitors
- Major Japanese Toy Giants:Bandai, Takara Tomy, Epoch, Sega, Kyosho, MegaHouse, Kawada, Showa Note, People, AGATSUMA, T-ARTS
- Internationally Renowned Brands:Mattel, Hasbro, LEGO, Funko
- Classic Japanese IP Brands:Licca-chan, Tamagotchi, Tomica, Plarail, Anpanman, Ultraman, Kamen Rider, Pretty Cure
- Chinese Exhibitors:52TOYS
- International Delegation Companies:ZURU INC (New Zealand), Craft Hub (international delegation participant), and other international exhibitors organized by Germany’s Spielwarenmesse eG (27 companies in 2025)
- Other Exhibiting Companies:coconos, itten, amanoppo, E-TOO, Toy Journal, Hasbro Japan, Mattel International, International Trade, Dao Yusha, Enski, Xinglu Net, Yanoman, Li Mantuo, Happy-net
Industry scope
Classic Toys (General Toys):Dolls, plush toys, puzzles, board games, and traditional Japanese artisanal toys
Smart & AI (Smart & Interactive):AI‑powered companion robots (such as the Poketomo series), coding‑education toys, and AR/VR augmented reality games
Kidult/Collector (Adults & Collectors):Blind box figurines, high‑precision models, nostalgic reissues, and trendy cultural‑creative products tailored for adult consumers
Outdoor & Sports Toys:Remote‑controlled drones, smart skateboards, water‑play equipment, and competitive toys aligned with current sports trends
Digital & App Integration:Smart interactive puzzles compatible with tablets and smartphones, as well as networked electronic pets like Tamagotchi Paradise
Photos
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