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Tokyo International Toy Fair, JapanCatalog consultation
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Fair basics
Tokyo International Toy Fair, JapanPast exhibitors
- Leading Japanese toy manufacturers:BANDAI, TAKARA TOMY, EPOCH, SEGA, KYOSHO, MegaHouse, KAWADA, Showa Note, People, AGATSUMA, T-ARTS
- Internationally renowned brands:MATTEL, Hasbro, LEGO, Funko
- Iconic Japanese IP brands:Licca-chan, Tamagotchi, Tomica, Plarail, Anpanman, Ultraman, Kamen Rider, Pretty Cure
- Chinese exhibitors:52TOYS
- International pavilion exhibitors:ZURU INC (New Zealand), Craft Hub (international pavilion participant), and other international exhibitors organized by Spielwarenmesse eG from Germany (a total of 27 companies in 2025)
- Other exhibitors:coconos, itten, amanoppo, E-TOO, Toy Journal, Hasbro Japan, MATTEL International, International Trade, Daoyousha, Enski, Xinglu Net, Yanoman, Li Mantuo, Happy-net
Industry scope
Classic Toys (General Toys):Dolls, plush toys, puzzles, board games, and traditional Japanese artisanal toys
Smart & AI:AI-powered companion robots (such as the Poketomo series), educational programming toys, and AR/VR augmented reality games
Kidult/Collector:Blind box figurines, high-precision models, nostalgic reissues, and trendy cultural products tailored to adult consumers
Outdoor & Sports Toys:Remote-controlled drones, smart skateboards, water-play equipment, and competitive toys aligned with current sports trends
Digital & App Integration:Smart interactive puzzles compatible with tablets and smartphones, and networked electronic pets (such as Tamagotchi Paradise) for multiplayer gaming
Photos
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