Top Drawer London

Top Drawer London is a premier trade event dedicated to promotional products, promotional apparel, loyalty gifts, and personalized services for trade visitors.

Each year, we welcome our community of creative buyers through the doors of Olympia London to prepare for the upcoming season. If you are a design-led brand, join us to showcase your latest collections to the finest independent boutiques, department stores, concept stores, and galleries across the UK and internationally.

Top Drawer London attracts professionals such as Managing Directors, Sales Managers, Marketing Specialists, and Procurement Managers for sourcing. Exhibitors offer a comprehensive overview of products and services from manufacturers, importers, and exclusive distributors of promotional and advertising services. Beyond classic giveaways like pens, T-shirts, bags, and notebooks, exhibits also feature printing services, gadgets, and more.

The exhibition serves as a platform to showcase the latest products and innovative designs, while providing buyers with opportunities to track market trends, discover new products, and forge business relationships. Through exhibition and networking, Top Drawer London drives innovation and development across the gift, homeware, and consumer goods sectors.

Top Drawer London tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Top Drawer London: MY DORIS, DREAMS, WILD THINGS, MISS SPARROW, PIVOT, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.