Seoul Toy Fair, South Korea

TOY CON SEOUL, the Seoul-based trendy toy exhibition in South Korea, is the country’s only—and largest—specialized trade show dedicated to lifestyle toys. Featuring Asia’s first-ever themed pavilion centered on “lifestyle + street culture,” it serves as a comprehensive celebration bringing together leading Korean toy brands, diverse character IPs, and prominent corporate exhibitors.

This event seeks to challenge the conventional perception of toys as solely for children, inviting everyone to experience the joy of play. From engaging activities at the toy fair to practical everyday products that integrate character IPs into daily life, the exhibition offers a rich array of offerings. It also encompasses a wide spectrum of sectors, including toy brands, toy-related merchandise, arcade-style games, and IP licensing opportunities.

2025 Highlights: Despite being its inaugural edition, the event drew participation from 10 countries and over 100 artists; all core limited-edition items sold out, underscoring the event’s success and validating its potential as a global platform for art toys.

In 2026, the exhibition doubled in scale, expanding to 20 countries and collaborating with more than 200 partners. The initiative also launched an independent investment and development program focused on the IPs of participating artists, while providing partner brands and creators with diversified co‑branding and licensing opportunities. Leveraging URBK LAB, the event established a robust collaborative framework designed to foster artist growth and joint creative ventures.

Empowering China’s industry and opening up global markets! JuZhan offers premium booth allocations, a strong support team, and attentive professional services to ensure your seamless participation in overseas exhibitions. TOY CON SEOUL connects you with collectors and buyers worldwide, with limited‑edition pieces selling out quickly and helping you rapidly penetrate markets in Japan, South Korea, Southeast Asia, and beyond. Gain direct access to IP licensing and co‑branding opportunities, and benefit from platform‑level IP investments and cross‑border exhibition networking resources.



Seoul Toy Fair, South Korea tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.