Toy Fair London

Toy Fair LondonIt is the UK's largest trade show dedicated to toys, games, and hobbies. Since its inception in 1954, the exhibition has consistently grown in scale. It provides an unparalleled showcase of achievements, progressive concepts, and innovations within the toy industry.

Toy Fair London offers an unparalleled platform for networking with industry professionals and creating new business opportunities. Attendees will experience the launch of thousands of new products firsthand, spanning categories such as licensed toys, construction sets, board games and puzzles, tech toys, plush toys, and crafts.

The event will bring together numerous exhibiting companies, providing an ideal platform for face-to-face interactions among buyers, retailers, designers, media, and educators. Returning renowned brands include Jazwares, Playmobil, LeapFrog, One for Fun, Cheatwell Games, Clementoni UK, COBI Toys, CRAFT BUDDY, and Skillmatics. Additionally, many first-time exhibitors will showcase products from startups and SMEs, featuring exciting new brands such as IGLOO, Max and Ivy, and Little Pledgers.

Geoff Sheffield, Chairman of the British Toy & Hobby Association (BTHA), stated: "Toy Fair is a vital part of our annual calendar, allowing us to meet with suppliers and see firsthand the diverse range of toys they are launching for the new year. The extensive product variety at the show presents a crucial opportunity for face-to-face communication with our key partners."

Please note that Toy Fair London is a B2B trade event and is not open to the general public. Children aged 5 to 16 are not permitted entry unless they hold the appropriate credentials and are registered with the Toy Fair media team.

Toy Fair London tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Toy Fair London: DJECO, Yancheng Vast Arts & Crafts Co., Ltd., Eastar Game Manufacturing, Speks, Skillmatics, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.