Malaysia Asia Nutraceutical & Health Food Exhibition

Vitafoods Asia 2025 was successfully held from September 17 to 19 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. Hosted by Informa Markets and co-located with Fi Asia Thailand, this year’s event was the most significant annual platform for technological exchange and business matchmaking in the Asia-Pacific nutrition and health food industry.

In terms of exhibition scale, the show brought together over 600 exhibitors across more than 12,000 square meters of exhibit space, attracting over 13,000 professional visitors from more than 40 countries. Exhibitors spanned the entire value chain, including raw material and ingredient suppliers, contract manufacturing partners, finished product brands, and equipment providers. The event featured nine international pavilions, showcasing national delegations from China, India, Japan, Malaysia, Spain, the United States, and other countries. During the three-day exhibition, brand representatives and distributors from Southeast Asian nations such as Thailand, Vietnam, Singapore, and India, as well as from Europe and North America, attended to engage in procurement discussions.

The exhibitor lineup demonstrated internationalization and a concentration among industry leaders. Internationally, renowned companies such as FrieslandCampina Ingredients, KD Pharma Group, and Nexira were all present. Spain’s MARNYS Laboratory showcased its new stick-pack product line and natural cosmetics in the Spanish Pavilion, while Norway’s Noromega, recommended by the Thai–Norwegian Chamber of Commerce, drew attention from official representatives. From China, Dalian Yinuo Biotechnology presented its core product portfolio at Booth J42, highlighting innovative offerings like AstaGuard® astaxanthin, DurOmega® plant-based oil microencapsulation powder, LocVita™ pine-derived vegan vitamin D3, and Durlip™ liposomal technology.

Exhibits featured diverse highlights, precisely aligned with regional market demands. AstaGuard® astaxanthin, with its odorless formulation and multiple dosage forms, became a focal point in the oral beauty segment, earning high praise for its compatibility across various product formats, including ready-to-drink powders. In response to heightened government scrutiny of food safety following Vietnam’s “fake milk powder” incident, DurOmega® plant-based oil microencapsulation powder emerged as a key compliance solution favored by infant formula customers. Addressing India’s stringent standards for vegan ingredients, LocVita™ pine-derived vegan vitamin D3, backed by FSSAI certification, filled a critical gap in the local market for pine-based vegan vitamin D3. Sports nutrition solutions also attracted considerable interest, with clients expressing strong enthusiasm for the taste profile of BCAA products and the application of suspended creatine in portable gummy formats.

A rich array of concurrent events. On September 18, NXPO, under the Ministry of Higher Education and Innovation of Thailand, hosted the “Fireside Chat: Investing in Thailand” seminar, where representatives from FTI, InnoSpace Thailand, and the EEC Office discussed industrial collaboration opportunities in functional ingredients, food technology, and agricultural innovation. The Federation of Thai Industries highlighted the bioactive potential of Thai herbs such as ginger, black ginger, and marigold, along with the “National Product Champion” initiative and QR-code-based anti-counterfeiting traceability systems. Meanwhile, the EEC Office unveiled plans for the EEC Agri-Food Hub, encompassing four major clusters—fruits, shrimp, bioenergy crops, and medicinal herbs—offering up to 15 years of tax exemptions, visa facilitation, and land ownership privileges for foreign investors. In his speech on September 19, Dr. Suthipapun Tumhom, an NXPO policy expert, projected that Thailand’s food industry would reach THB 500 billion by 2027, with exports accounting for THB 220 billion and domestic sales totaling THB 280 billion.

Throughout the event, additional special activities were organized, including the Innovation Zone curated by Innova Market Insights, Innovation Tours led by Nutrimarketing experts, the Healthy Aging Summit, Academic to Commercial showcases, and a Tasting Bar. International pavilions displayed cutting-edge ingredient innovations from Belgium, Canada, China, Ireland, India, Japan, Malaysia, Spain, Thailand, the United States, and ten other countries.

Strong responses from exhibitors and industry stakeholders. Dalian Yinuo Biotechnology reported heavy foot traffic at their booth, with customers from Thailand, Vietnam, Singapore, India, and Europe engaging in in-depth discussions on Southeast Asian market access policies, product innovation directions, and pain points related to ingredient applications, thereby laying a solid foundation for future expansion into the region. MARNYS Laboratory emphasized that Vitafoods Asia serves as a central platform for the Asia-Pacific nutrition and health food sector, providing an exceptional opportunity to forge strategic alliances with international professionals and showcase groundbreaking nutritional solutions. Alex Du, General Manager of Sunrider Health, remarked, “What I appreciate most is being able to meet so many professionals from across Asia in one place—a superb venue for exchanging ideas, identifying opportunities, and connecting with numerous potential partners.”

The next edition of Vitafoods Asia will take place from September 2 to 4, 2026, again at the Queen Sirikit National Convention Center in Bangkok. The event will expand by 30%, with an exhibition area of 30,000 square meters, hosting over 800 exhibitors and expected to attract 16,000 professional visitors from more than 83 countries. Ninety percent of attendees hold purchasing decision-making authority, and 55% are actively seeking new products. The audience comprises brand owners, distributors, R&D personnel, manufacturers, contract manufacturing service providers, and other end-to-end procurement stakeholders. Exhibitors can directly engage with Asia’s most influential buyer segments, achieving efficient business connections and market expansion.