Full show
Exhibition Information
展会简介
The Exhibition Value of VIV Asia
Asia’s Largest and Most Comprehensive B2B Event Covering the Entire Feed-to-Food Industry Chain: Co‑organized by VNU Asia Pacific and VNU Europe, VIV Asia has, since its inception, become the most influential flagship trade show in Asia’s livestock sector. The exhibition spans the entire industry value chain—from feed production and animal husbandry to veterinary health and slaughter processing—earning widespread recognition as a leading indicator of trends in Asia’s livestock industry and a pivotal gateway for global livestock companies seeking to enter the Asian market.
A One‑Stop Showcase Covering the Entire Industry Chain: The event encompasses all segments of the value chain, including feed ingredients and additives, veterinary medicines and biologics, breeding and hatchery solutions, farm equipment, livestock automation systems, animal health solutions, slaughter and meat processing, cold-chain logistics, and aquaculture. In 2025, VIV Asia will be held concurrently with Meat Pro Asia (a meat processing exhibition) and Horti Agri Next Asia (an horticulture and agriculture expo), occupying a combined exhibition space exceeding 75,000 square meters. By presenting the complete “feed-to-food” value chain, the show enables exhibitors to access resources across the entire industry in a single venue.
Precise Connections with Key Buyers and Decision‑Makers Across Asia and Globally: The 2025 edition will bring together 1,500 exhibitors from 63 countries and regions, with 93% being international participants. Over 51,000 professional visitors from 129 countries—including livestock producers, feed manufacturers, veterinary distributors, slaughterhouse operators, and import/export traders—will attend. Exhibitors will have direct access to Asia’s most influential purchasing audiences, facilitating efficient business matchmaking and market expansion.
Unique Value for Chinese Enterprises: A Strategic Engine for Expanding into Asian and Belt and Road Markets: Asia’s livestock market is experiencing rapid growth, with the Asia‑Pacific animal protein market projected to expand from USD 2.97 billion in 2025 to USD 3.92 billion by 2030, at a compound annual growth rate of 5.72%. VIV Asia serves as a vital bridge between ASEAN and the Chinese market, providing exhibitors with a strategic pathway into Southeast Asia, South Asia, and the Middle East. With national pavilions representing France, the United States, South Korea, India, Brazil, and other countries, Chinese livestock enterprises can leverage this platform to showcase their proprietary technologies, connect with international clients, secure overseas orders, and deepen their integration into the global livestock ecosystem.
A Vanguard for Technological Innovation and Industry Trends: At the show, AI‑assisted farming, IoT‑based monitoring systems, precision feeding technologies, biosecurity solutions, and sustainable protein production are among the hottest topics. In 2025, VIV Asia will debut the AgriBITs initiative, focusing on the digital transformation of agriculture through AI, automation, and biotechnology. Concurrently, more than 150 educational seminars will be held, featuring 300 industry leaders addressing cutting‑edge issues such as disease prevention, food safety, and sustainable agriculture.
High‑Level Forums and Deep Connections to Industry Resources: The event will host multiple high‑profile forums, including the Netherlands–Thailand Symposium on Sustainable Food Systems and the International Poultry Industry Forum. Additionally, five themed guided tours—covering swine, poultry, aquaculture, food processing, and agriculture—alongside social events such as golf outings and VIP receptions, will provide exhibitors with valuable insights into Asian market policies, technological trends, and evolving consumer preferences.
