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Exhibition Information
展会简介
Since its introduction to China in 2000, the VIV Select China Asia International Intensive Livestock Exhibition has evolved into a pivotal bridge connecting the global “from feed to food” value chain across swine, poultry, dairy, aquaculture, and other sectors. The event is dedicated to establishing a comprehensive, multi‑tiered, and highly efficient platform for international trade cooperation and technological exchange, delving deeply into the production chains of poultry, waterfowl, swine, an
The Exhibition Value of VIV SELECT CHINA
- China’s premier platform for livestock industry exports and a golden gateway for international trade. Originating from the European VIV brand in 1978, this event has evolved over nearly half a century into one of the most influential professional gatherings in the global livestock sector. As VIV’s China‑based initiative, VIV SELECT CHINA is widely recognized as a strategic gateway for Chinese livestock enterprises to connect with global markets. In 2025, international buyers expressing clear procurement intent accounted for 88.3% of attendees, underscoring the exhibition’s growing appeal as an international trade hub for China’s livestock industry and cementing its reputation as the “preferred platform for export-oriented businesses.”
- Comprehensive coverage of the entire industry value chain, showcasing six core sectors in their entirety. Exhibits span the full spectrum of the industry, including smart farming and environmental control systems, breeding and incubation technologies, feed and additive processing, animal health biologics, slaughter and processing, and manure management, as well as high‑quality livestock and poultry products. From intelligent farming systems to precision feeding equipment, and from biosecurity solutions to green, low‑carbon technologies, the exhibition presents a complete panorama of modern livestock innovations and end‑to‑end solutions—from feed to food.
- A汇聚 of global buyer networks, delivering outstanding results in international procurement. In 2025, the exhibition attracted 34,359 professional visitors from 108 countries and regions, including 6,185 overseas attendees, with 86 international delegations participating with well‑defined procurement needs and orders. A dedicated V‑Match cross‑border business‑matching zone was established, facilitating 827 targeted matchmaking sessions and generating total procurement commitments exceeding US$19.95 million, thereby highlighting the strong global appeal of China’s livestock value chain.
- Focusing on green and digital transformation, setting the tone for industry innovation. The exhibition places a strong emphasis on green, digital livestock farming, cost‑reduction and efficiency‑enhancing strategies across the entire value chain, and the development of low‑carbon livestock production. Through demonstrations of cutting‑edge technologies, case‑study presentations, and roadshows featuring comprehensive, real‑world solutions, it establishes a high‑level platform for global knowledge exchange and resource alignment within the livestock sector. Concurrently, the seventh VIV International Livestock Industry Innovation Summit convened, offering in‑depth discussions on hot topics such as artificial intelligence, feed‑saving technologies, and low‑carbon solutions, providing strategic guidance to help companies navigate emerging industry trends.
- Deep integration of international resources, enabling precise connections with global buyers. Leveraging VIV’s global network, the exhibition draws professional buyers from Southeast Asia, Europe, the Middle East, Africa, and the Americas. Following its relocation to Shanghai, the event will capitalize on the city’s status as an international trade center to further consolidate global resources, fostering mutual empowerment between Chinese and foreign livestock enterprises and marking a milestone in China’s international cooperation within the livestock industry.
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