WF Tokyo Trend Figure Model Exhibition

The Wonder Festival (commonly abbreviated as WF), held in Tokyo, Japan, is the country’s largest and most professional exhibition dedicated to figurines and model kits. Organized by the long-established Japanese model manufacturer Kaiyodo Co., Ltd. (headquartered in Kadoma, Osaka), “Wonder Festival” is recognized as the world’s largest event of its kind, showcasing a wide array of sculpted figures and models.

Held twice annually—once in winter and once in summer—the festival was originally founded in 1984 by GENERA PRODUCTS, the predecessor of GAINAX, before being taken over by Kaiyodo in 1992. It has since evolved into a premier gathering for enthusiasts of figurines and model kits, offering an unparalleled experience tailored to this passionate community. The Tokyo Wonder Festival promises attendees a rich visual feast.

At the Wonder Festival, visitors can also explore a wide range of related merchandise. The artist, known for creating manga-style illustrations featuring characters with a “cool yet cute” aesthetic, works extensively in manga, book illustration, and character design. They are actively engaged in live‑drawing sessions and art exhibitions, having presented numerous solo shows both in Japan and overseas.

This year’s corporate exhibitor booths are equally diverse, with leading names such as Kaiyodo, Tsuburaya Productions, SEGA, EMONTOYS, ANIPLEX, and others showcasing their latest releases. (All content herein is copyrighted by Juzhan; unauthorized reproduction is strictly prohibited.)

We look forward to collaborating with media partners to bring you comprehensive coverage of the Wonder Festival, presenting this grand celebration to fans around the globe. Through your expert perspectives and unique storytelling, we aim to highlight the charm of figurines and models and reveal the boundless possibilities within this vibrant field.

WF Tokyo Trend Figure Model Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The Exhibition Value of the Tokyo Trend Figure Fair in Japan

• The Tokyo World Hobby Fair (WF) is the world’s largest and longest-running specialized event for collectible figures. Since its inception in 1984, it has evolved into a leading indicator for the global figure industry and a central hub for worldwide hobby culture. Organized by the veteran Japanese model manufacturer Kaiyodo, the fair is held twice annually—once in winter and once in summer—and is widely recognized as the world’s premier figure exhibition, serving as a top-tier platform that connects professional sculptors, amateur enthusiasts, model manufacturers, and collectors from around the globe.
• The core value of participating lies in its unique “same-day copyright system” and its role as a precision‑driven platform that links key global resources within the hobby community. As WF’s most distinctive institutional advantage, the “same-day copyright system” permits individual creators to sell fan‑made works licensed by copyright holders on the very day of the event, significantly boosting original creative energy. At the 2025 Shanghai edition, the total number of partnered IPs reached 62, with 19 major new additions, including popular titles such as “Elden Ring,” “Dark Souls,” and “Berserk.” The fair draws approximately 2,000 exhibitors and over 30,000 visitors each year, establishing itself as a landmark large‑scale event with broad influence not only across Japan but also internationally.
• The fair has established a one‑stop commercial platform covering the entire figure‑model industry chain. Exhibits span all categories, including action figures, GK models, PVC figures, articulated models, statues, Gundam items, tokusatsu merchandise, and more. From professional sculptors to hobbyists, and from leading manufacturers to independent creators, the fair provides a comprehensive venue for showcasing and selling. At the 2025 Shanghai show, the scale expanded to include over 400 brand exhibitors and more than 2,000 individual creators, attracting over 120,000 on‑site attendees across two days, with tickets for the first day sold out within four minutes. The 2026 summer edition is expected to bring together 750 exhibiting companies and draw over 100,000 professional visitors and enthusiasts.
• The fair aligns closely with three major industry trends—IP cross‑overs, the rise of “guochao” (Chinese national trend), and global expansion—creating a cutting‑edge technological ecosystem that integrates industry, academia, research, and application. At the 2025 Shanghai show, “guochao figures” emerged as a hot topic, with Chinese cultural icons such as Sun Wukong, Nezha, and Bai Niangzi presented as miniature sculptures, successfully achieving wide‑reaching cross‑cultural appeal. Beyond Japan, the fair has expanded since 2018 to cities including Shanghai, Bangkok, and South Korea, and in May 2026 will make its debut in North America, co‑hosting with MomoCon in Georgia. Renowned brands like Kaiyodo, Tsuburaya Productions, Sega, EMONTOYS, and ANIPLEX will showcase their latest releases, while Bilibili, as the exclusive Chinese organizer, offers copyright‑open access and traffic‑boosting support to creators.
• For Chinese enterprises, this fair serves as a strategic gateway to expand into global markets, connect with international resources, and demonstrate original creative strength. Leveraging WF’s “same‑day copyright system,” domestic independent sculptors can gain opportunities to exhibit and sell IP‑licensed works. At the 2025 Shanghai show, Chinese original brands such as 52TOYS, Brucoco, and MOSHOWTOYS performed strongly, with limited‑edition pieces selling over a thousand units within just two days. Exhibiting companies can use this platform to tap into global procurement networks, seizing early advantages in the ongoing transformation of the figure industry toward IP‑driven, guochao‑infused, and globally oriented development.

Notable exhibitors

• Leading International Brands:Good Smile Company, Max Factory, Kaiyodo, BANDAI SPIRITS, ANIPLEX, SEGA, EMONTOYS, TAKARA TOMY, MegaHouse, ALTER, Kotobukiya, Prime 1 Studio
• Chinese Exhibitors:52TOYS, Bruder, MOSHOWTOYS, RIBOSE, HobbyMax, Myethos, APEX-TOYS, ThreeZero, Yolopark, Queen Studios, Way Studios, ACTOYS, AIMON, Chaowan Planet, Rocket Toys
• Gaming and IP‑Based Brands:miHoYo (Honkai: Star Rail), Hypergryph, Papergames, Kuro Games, SNK, Capcom, SQUARE ENIX
• Renowned International Prototype Artists and Studios:Entei Ryu (concept designer at Team NINJA), Masato Ohatake, Keiki Fujimoto, Naomi & Torami, SHIGETO KOYAMA, saitom, Shinji Higuchi, Mai Yoneyama, Takayuki Takeya, Ryu Oyama
• Tokusatsu and Tsuburaya‑Related Entities:Tsuburaya Productions, ULTRA KAIDO (Ultra Monster Wonder Festival)