World Barista Championship (WBC) Milan
World Barista ChampionshipVenueFiera Milano
- 2/1
- Annual
- 20000㎡
- Exhibition area
- 400
- Exhibitors
- 30000
- Visitors
World Barista Championship (WBC) MilanSame period exhibition
MilanTea and Coffee expo Fair Details
- Organizer:
- Specialty Coffee Association (SCA)
- Venue:
- Fiera Milano
- Address:
- Strada Statale Sempione, 28, 20017 Rho MI, 意大利
World Barista Championship (WBC) MilanProfile
The World Barista Championship (WBC) in Milan is a world-leading competitive coffee event. It serves as a global hub for the HORECA and foodservice industries, providing an unparalleled platform for innovation, networking, and showcasing the latest trends in the hospitality sector.
The WBC Milan is dedicated to promoting coffee excellence and advancing the barista profession. Competitors demonstrate their expertise in crafting innovative espresso-based beverages across espresso, milk, and signature drink categories.
Additionally, the event offers a wide range of coffee-related services and support, including coffee quality certification, roasting training, and barista certification. Exhibitors at WBC Milan can gain insights into market dynamics, network with industry professionals, and explore new business opportunities to expand their operations.
Concurrently, WBC Milan hosts various coffee-related activities and competitions, such as barista contests and coffee tasting events, attracting coffee professionals and enthusiasts from around the globe. The event also features technical seminars, new product launches, and industry forums, providing exhibitors and attendees with valuable business opportunities and industry insights.
World Barista Championship (WBC) Milan tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for World Barista Championship (WBC) Milan: MAB S.R.L., TRIAL S.R.L., Vital, PAW SP. Z O.O., Shreeji International, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
World Barista Championship (WBC) Milan Photos
World Barista Championship Exhibitor Directory / E-Magazine
World Barista Championship (WBC) MilanRange
Coffee:Coffee, tea & beverages, bakery products, green & roasted beans, chocolate & confectionery, ice cream & gelato, raw materials
Coffee Equipment:Siphon brewers, manual brewers, pour-over drippers, filter papers, iced coffee equipment, other coffee accessories
Coffee Processing & Production Equipment:Capsule coffee machines, modified coffee machines, various other coffee machines, hullers, sorting machines, grinders, water purification systems
Coffee Championships:World Championships, WBC
Booth inquiry for this edition
2027 MilanTea and Coffee Ticket inquiry
MilanTea and Coffee Venue
Venue transport
- Metro / rail
Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.
- Air
Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).
Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.
Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).
- Train
From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.
- Drive
The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.
MilanTea and Coffee Booth Application
Standard booth Configuration
Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
