Xi’an Consumer Paper and Hygiene Products Exhibition

The Exhibition Value of the Xi’an Household Paper Expo

• The Xi’an Household Paper and Hygiene Products Exhibition (hereinafter referred to as the “Xi’an Paper Expo”) is the largest and most influential professional event for the household paper and hygiene products industry in China’s central and western regions. Co‑organized by the China Household Paper Industry Promotion Alliance and China Household Paper Network, it is held annually at the Xi’an International Convention & Exhibition Center. Against the backdrop of continuously growing household paper consumption in China and the accelerating release of market potential in the western region, the expo is widely recognized within the industry as a key indicator of development trends in the central and western household paper sector and as a core platform for companies seeking to expand into the Northwest market.
• A One‑Stop Showcase Covering the Entire Industry ChainThe expo encompasses the full spectrum of the industry, including household paper products—such as toilet paper, facial tissue, handkerchiefs, napkins, kitchen towels, and hand‑drying paper—as well as maternal, infant, and elderly care items like sanitary napkins, diapers, adult incontinence products, and nursing pads; raw and auxiliary materials including nonwoven fabrics, pulp, fluff pulp, superabsorbent polymers, and hot-melt adhesives; processing equipment and machinery such as tissue machines, packaging systems, forming dies and molds, and testing instruments; and everyday hygiene products like laundry detergents, hand soaps, shampoos, body washes, and cleaning agents. From finished goods to raw materials, from production equipment to packaging technologies, exhibitors can achieve comprehensive integration—from product display and brand exposure to business negotiations—within a single venue.
• Precise Connection with Core Buyers and Distribution Channels Across Central and Western China and NationwideCentered in Xi’an, the expo radiates throughout China’s central and western regions, extending into Inner Mongolia, Xinjiang, and other areas. The 2025 edition will bring together over 300 enterprises and nearly a thousand brands, occupying nearly 20,000 square meters of exhibition space, and attracting professional buyers from Sichuan, Shaanxi, Gansu, Ningxia, Wuhan, Guangdong, Tianjin, Hebei, Shandong, Henan, and many other provinces across the country. Leveraging an innovative “Internet Plus” approach, the expo maintains a national database of 800,000 professional visitors from all provinces, municipalities, and counties, distributes one million tickets, sends ten million targeted SMS and email messages, and collaborates closely with supermarket associations to invite prominent supermarkets from cities and counties across Shaanxi Province to attend and make purchasing decisions. Exhibitors thus gain direct access to the most powerful distributors, agents, supermarket procurement teams, and end‑users in the Northwest and nationwide.
• Unique Value for Chinese Enterprises: A Strategic Engine for Deepening Presence in the Northwest MarketAs a core city within China’s central and western sub‑economic circle, Xi’an serves as a vital link connecting the central and western regions, Inner Mongolia, Xinjiang, and even Central Asia. Grounded in the Northwest yet reaching across the nation, the expo has become a central platform for household paper and hygiene product companies to showcase their own brands, engage with Northwest customers, and secure market orders. Guided by the mission of delivering a “high‑quality household paper festival,” the expo provides specialized procurement platforms for distributors and agents in the central and western regions, while establishing exclusive collaboration channels for manufacturers, processing plants, and distributors.
• A Vanguard for Technological Innovation and Industry TrendsAt the exhibition, environmentally friendly raw and auxiliary materials, intelligent manufacturing equipment, green packaging technologies, and new high‑absorbent resin materials have emerged as key highlights. The event vigorously promotes the deep integration of “Internet + Manufacturing + Marketing,” leveraging smart manufacturing as a strategic entry point to help enterprises seize opportunities in digital transformation. Exhibitors can promptly access critical insights into technological developments, consumer trends, and channel dynamics within the household paper industry, enabling them to gain a competitive edge in the western region’s upgrading consumer market.
• Xi’an’s Geographical Location and Industrial AdvantagesThe exhibition is held at the Xi’an International Convention & Exhibition Center, situated in the heart of the Chanba Ecological Zone. As the capital of Shaanxi Province and a national central city, Xi’an lies at the crossroads of the Central–Western Asian economic circle and serves as a pivotal node along the Belt and Road Initiative, boasting strong regional outreach capabilities and robust trade and logistics advantages. As an economic and cultural hub of the Central–Western region, Xi’an boasts a vast consumer market and a well‑established commercial infrastructure, providing a solid industrial foundation and favorable locational support for the event. Leveraging its strategic position as a gateway for China’s Western Development strategy, the Xi’an Household Paper Exhibition offers exhibitors a premier platform to connect with both the Northwest market and the broader national market.