Zhejiang Guangyin Exhibition – Hangzhou Advertising Expo

The Zhejiang Guangyin Exhibition—Hangzhou Advertising Exhibition (shortened to Xinhua Guangyin Exhibition) is a renowned trade show for advertising and signage equipment in the Zhejiang region. With the rapid growth of Zhejiang’s industrial economy, Hangzhou’s digital printing and heat-transfer industries have maintained strong momentum. We look forward to welcoming you to this edition of the exhibition, where you can partake in a grand feast of digital printing and heat-transfer technologies in Zhejiang!

Zhejiang Province is a major production hub for digital printing and heat-transfer equipment, with an output value ranking among the highest nationwide. Digital printing and heat-transfer technologies play a significant role in Zhejiang’s national economy, making them one of the province’s pillar industries. Zhejiang boasts robust overall capabilities in this sector, with more than 20,000 enterprises engaged in digital printing and heat-transfer activities across the province. In terms of quantity, output value, and tax contributions, Zhejiang leads the nation. Digital printing and heat-transfer have become key industries for the entire province; many multinational corporations have established their Asia-Pacific headquarters and global procurement centers in Zhejiang, driving substantial demand for cutting-edge digital printing and heat-transfer solutions.

As an emerging printing technology, flatbed printing and digital textile printing offer advantages such as high efficiency, low prototyping costs, superior print quality, and reduced environmental impact, meeting the increasingly diverse mid-to-high-end demands of the market. The rising trend toward personalized products has given rise to a thriving personalized printing market. Textiles, apparel, curtains, handbags, leather goods, luggage, mugs, mouse pads, phone cases, wooden panels, glass, ceramics, decorative paintings, wallpaper—any product adorned with customized designs enjoys widespread consumer appeal. These trends underscore the tantalizing prospects of the personalized printing market, which holds immense potential and promises gold‑mine‑level opportunities.

The Zhejiang Guangyin Exhibition—Hangzhou Advertising Exhibition features exhibitors from well‑known brands including HP, Epson, Canon, Jinhengfeng, Caishen, Hantuo, Dongchuan, Aowei, Chuangxiang Tiancheng, Oumeiya, Tianwei, Shiji Lianqiang, Jingcai, and others. The event attracts steady visitor traffic, with brisk on‑site transactions and outstanding results for the vast majority of participating companies. This year’s exhibition has been widely recognized as the most prestigious brand‑focused gathering in the digital printing and heat-transfer industries, with exhibitors unanimously expressing their intention to expand their exhibition space at the next edition.

Zhejiang Guangyin Exhibition – Hangzhou Advertising Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.