The NürnbergMesse (Nuremberg Exhibition Center) is located in the city of Nuremberg, Germany. It is one of the top 15 exhibition centers in the world with a total exhibition area of 220,000 square meters. The center is distributed across 12 halls and attracts over one million buyers and sellers every year.

NürnbergMesse is one of the largest exhibition companies in the world, with international exhibitions and conferences in more than 120 countries around the globe. It serves over 3 million exhibitors and millions of partners and visitors. The 3A hall, designed by Zaha Hadid Architects, was completed in 2014. The hall features a beautiful curved roof structure and an exterior facade with a feather-like streamlined support structure. The dynamic design and functional layout have led to new heights in exhibitor and visitor numbers since its opening. As a result, the owners commissioned Zaha Hadid Architects to design the 3C hall. Dr. Roland Fleck and Peter Ottmann, the founders of NürnbergMesse, expressed their delight that the 3C hall would once again realize their dreams, while also completing the company's ambitious plan for a ten-thousand-square-meter exhibition area. The mayor of Nuremberg is also looking forward to the 3C hall, as the Nuremberg fair, which brings millions of tourists to the city each year, has a significant creative, social, and economic impact on the city. Currently, the construction of the 3C hall, located southwest of the exhibition center at an investment of 700 million euros, has begun and is expected to be completed in 2018.