Shanghai International Tourism Homestay Industry Expo Tickets

The Shanghai International Tourism Homestay Industry Expo (BBR EXPO), under the theme “Embracing Opportunities to Blossom, Empowering the Future of Homestays,” brings together brand-name suppliers from across China’s tourism homestay sector, creating a high‑quality, high‑level trade platform. The exhibition covers such areas as branded homestays, design and construction materials for homestays, homestay furniture and accessories, outdoor landscaping, as well as the planning, development, and ope

The Exhibitor Value of the Shanghai International Tourism Homestay Industry Expo

• The Shanghai International Tourism Homestay Industry Expo (BBR EXPO) is the largest and most specialized event for the tourism homestay sector in China’s Yangtze River Delta region. Since its inception in 2016, it has been successfully held nine times and is widely recognized by industry professionals as a leading indicator of trends in Asia’s homestay industry and a central hub for connecting global homestay supply chains. Co-organized by authoritative institutions such as the Chinese Society of Forestry and the China Homestay Development Think Tank Alliance, the expo leverages Shanghai’s strategic position as an international metropolis. Held annually at the Shanghai New International Expo Center, it has become a key platform for linking global homestay industry resources, showcasing cutting-edge design innovations, and shaping industry development trends.
• The core value of participation lies in its comprehensive, end-to-end industry coverage and its unique ability to connect exhibitors with national decision-makers in homestay investment and procurement. At the eighth edition in 2025, the expo will span 25,000 square meters, bringing together over 350 exhibiting companies and attracting 45,000 professional visitors. These attendees include homestay owners, cultural‑tourism real estate developers, designers, scenic‑area management authorities, investment firms, distributors, and import‑export traders—key decision‑makers across the sector. Among them, operators of homestays, guesthouses, resort hotels, and franchise networks account for 27.1%, while cultural‑tourism enterprises and developers comprise 11.7%. This provides exhibitors with a strategic gateway to engage directly with the nation’s top procurement decision‑makers.
• The expo establishes a one‑stop commercial platform covering the entire homestay industry chain. Exhibits range from homestay structures—including eco‑friendly wooden cabins, tents, light‑steel houses, capsule rooms, starry‑sky rooms, and container homes—to design and construction services such as architectural, interior, and landscape design, as well as furniture, soft furnishings, and mattresses. Other categories include home décor items like ceramics, flower vases, tea‑space accessories, Zen‑inspired pieces, and antique‑style ornaments; outdoor amenities such as leisure facilities, wicker and bamboo products, garden pathways, outdoor furniture, and landscape lighting; and essential supplies like hotel linens, bathroom textiles, smart homestay systems, intelligent locks, ventilation systems, and smart bathroom fixtures. Additionally, the expo features travel‑related equipment, including RVs, sightseeing vehicles, camping gear, and amusement park attractions—covering every segment of the value chain. From construction to operational supplies, from design and installation to intelligent management, the expo fosters a complete industrial ecosystem.
• The expo aligns with three major industry trends—cultural‑tourism integration, green construction, and smart operations—establishing a high‑level technological platform that deeply integrates industry, academia, research, and application. Concurrent with the expo, 15 specialized forums and flagship events will be held, including “Homestay Meets China: Cross‑Sector Keynote Series,” the “China Rural Homestay Development Forum,” and the “China Homestay Designers Forum.” The 2025 edition, themed “Healing Through Staying, Awakening to Renewal,” focuses on the integrated “homestay + wellness” operating model, exploring synergies between cultural experiences and physical‑mental healing. The expo also hosts the “Fengqi Award”—an annual recognition program for outstanding Chinese homestay suppliers—evaluating innovative products across multiple dimensions, including environmental sustainability, ecological soundness, and creativity.
• Leveraging the Yangtze River Delta integration strategy and Shanghai’s status as an international gateway, the expo provides enterprises with a strategic pathway to expand into national markets. The expo has already attracted delegations from more than ten provinces and municipalities, including the Shanghai Homestay Delegation, Guizhou Homestay Delegation, Anhui Homestay Delegation, Fujian Delegation, and Henan Homestay Delegation, along with local government groups. Together, they have formed a nationwide network of exhibitors spanning East, South, Central, and Southwest China. Onsite, dedicated local government promotion sessions are organized, creating efficient platforms for connecting tourism‑homestay resources with investment opportunities.