The Chengdu Gifts & Home Products Exhibition is the leading platform for developing the western China market for gifts and home products, with a focus on serving Chengdu and its surrounding areas. Each year, the exhibition draws numerous professional buyers who source business gifts, promotional items, tourism and leisure goods, and holiday‑season employee benefits. Attendees include gift companies, agents, distributors, wholesalers, department stores and supermarkets, as well as corporate clien
The Value of Exhibiting at the Chengdu Gifts and Home Products Exhibition
- Hosted by Informa Markets China (Shenzhen) Co., Ltd., the Chengdu Gifts and Home Products Exhibition & Cultural and Creative Tourism Goods Fair has been rooted in the Southwest market for over 18 years, serving as the region’s largest and most influential specialized trade fair for gifts and cultural‑creative tourism products. Against the backdrop of surging cultural‑tourism consumption in Chengdu and the accelerated development of the Chengdu–Chongqing economic circle, the fair focuses on “new products, new cultural creativity, and new channels,” earning widespread recognition as a bellwether for the Southwest gift industry and a core platform for companies expanding into western China.
- A one‑stop procurement platform covering the entire supply chain. The fair spans 20+ popular categories, including home living, intangible heritage‑based cultural creativity, IP‑driven trendy toys, digital electronics, fashion kitchenware, and personal care & household cleaning, bringing together premium suppliers from across the country—from source factories and brand manufacturers to raw materials and finished products—to provide comprehensive gift procurement solutions for the Southwest market. For 2026, the exhibition is projected to cover 20,000 square meters, host approximately 800 exhibitors, and attract over 42,000 professional visitors.
- Trending toward youthfulness and modernity, shaping the Southwest market. As the post‑90s and post‑00s generations become the primary gift consumers, the fair features an array of youthful, trendy products—elegant bags, creative cushions, adorable ceramics, and digital gadgets—directly addressing the needs of younger audiences. In collaboration with the Chengdu Animation and Gaming Association, the fair has created the “Trend Awakening • Playthings Chronicle” zone, showcasing popular super‑IPs and anime‑related merchandise to ignite collectors’ enthusiasm among young consumers. The inaugural participation of the Thai pavilion, offering food, home goods, and handicrafts, further enriches the fair’s international dimension.
- Smart technology gifts make their debut. Empowering gifts with technology, this year’s fair sees a concentrated showcase of AI‑enabled smart gifts—smart electronic notebooks that merge technology with writing to unlock new efficiencies in office work, and smart learning pens that combine educational support with practical utility, becoming top choices for educational gifts. These AI‑powered products span office, education, and daily life, injecting fresh technological vitality into the gift market.
- Intangible heritage‑based cultural creativity and urban gifts blossom in Chengdu. At the heart of cultural‑creative gifts lies original design; the fair gathers a robust national supply chain, offering everything from badges and fridge magnets to specialty paper products and creative figurines. Concurrently, the “Chengdu Gifts” Tourism Product Design Competition identifies outstanding works imbued with Chengdu elements, blending local culture with contemporary creativity, thereby driving innovation and market alignment in Chengdu’s cultural‑tourism product sector. Intangible heritage tie‑dye from Guizhou, eco‑friendly recycled paper crafted from panda droppings, giant panda‑themed cultural creativity, Sanxingdui motifs, and Sichuan opera face‑changing—all regional cultural treasures—are prominently displayed, breathing new life into traditional crafts through the gift medium.
- The preferred platform for selecting products for new channels. Major brands such as Dettol, Liby, Nais, Sealed Air, and Charmin are all present, offering products that balance affordability with quality, perfectly suited for community group buying, live‑stream e‑commerce, brick‑and‑mortar supermarkets, and other diverse sales channels. The fair provides channel operators and buyers with ample opportunities to discover new selections, helping them open up fresh avenues for gift distribution and unlock new consumer potential.
- Chengdu’s locational and industrial advantages. Chengdu is the economic hub of Southwest China; in 2024, Sichuan Province ranked fifth nationwide in GDP, and the Chengdu–Chongqing–Shaanxi tourism cluster continues to gain momentum, driving strong demand for cultural‑creative products, travel items, and event‑related merchandise. Having been successfully held for 18 consecutive editions, the fair has become an indispensable annual event for Southwest gift companies, cultural‑tourism purchasers, and new‑channel buyers.