Exhibition Information
展会简介
The Value of Exhibiting at NRF APAC
- Asia Pacific’s Largest and Most Influential Retail Industry Event. The NRF Retail’s Big Show Asia Pacific, co‑hosted by the National Retail Federation (NRF)—the world’s largest retail trade association—and Comexposium, marks NRF’s first flagship retail exhibition in the Asia Pacific region, following its century‑old flagship event in New York. Against the backdrop of the Asia Pacific continuously leading global retail innovation, this show is widely recognized as a barometer of industry development and a pivotal gateway for companies seeking to expand into the Asia Pacific market.
- A One‑Stop Showcase Covering the Entire Industry Chain. The exhibition brings together top global providers of retail solutions, spanning artificial intelligence, data intelligence, omnichannel retail, sustainable supply chains, payment innovations, customer experience, and other cutting‑edge technologies across the entire retail tech spectrum. In 2026, the exhibition space will expand to two floors, hosting more than 300 leading solution providers, including Relex, Vusion, Google, and others. The NRF Asia Pacific Innovation Zone has grown by 35%, featuring 35 pioneering innovators showcasing breakthrough technologies such as AI‑powered brand ambassadors, AI‑driven consumer research, and e‑commerce checkout optimization.
- Precise Connections with Core Buyers and Industry Chains Across the Asia Pacific and Globally. The 2026 edition is expected to attract over 13,000 retail professionals from more than 80 countries and regions. Attendees include executives from DFI Retail Group, Sephora, FamilyMart, Dyson, Central Retail, Unilever, and over 2,500 other leading retail brands. Industry leaders such as Olive Young, Gill Capital (under H&M), and Woolworths Group have confirmed their participation. Chinese retailers can leverage this platform to accelerate their integration into the global retail dialogue and connect with premier Asia Pacific retail resources.
- Unique Value for Chinese Enterprises—A Strategic Engine for Navigating Asia Pacific Market Dynamics and Accessing Global Retail Networks. The Asia Pacific retail market is undergoing structural transformation, with AI and data technologies rapidly permeating merchandise management, supply chain coordination, and marketing decision‑making. This year, the exhibition introduces a zero‑fee ticket policy for mainland Chinese retailers, designed to support Chinese companies’ international expansion and high‑level opening up. By participating, Chinese retailers can directly engage with top-tier Asia Pacific retail resources, network with global retail leaders, gain insights into the practical application of cutting‑edge technologies, and build cross‑market awareness and international operational capabilities.
- A Vanguard for Technological Innovation and Industry Trends. The exhibition focuses on next‑generation retail technologies that are already being implemented and reshaping industry operations, centering on key themes such as artificial intelligence, data intelligence, omnichannel experiences, sustainable retail, and payment innovations. At the show, RFID technology is redefining store management through advanced smart retail solutions, enhancing inventory accuracy and optimizing the customer experience. The NRF Asia Pacific Innovation Zone will showcase groundbreaking technologies, including Rokt (leveraging first‑party data and machine learning to optimize e‑commerce checkout), JohnSmith.ai (AI‑powered brand ambassadors delivering real‑time livestream sales), and Cookiy AI (AI‑driven consumer research).
- In‑Depth Linkages Between High‑End Forums and Industry Resources. Concurrent with the exhibition, more than 70 specialized sessions will be held, featuring keynote speeches, thematic breakout forums, and exhibitor‑led innovation showcases. Speakers include Anish Melwani, former Chairman and CEO of LVMH North America; the Chief Strategy Officer of Olive Young; senior executives from Woolworths Group, and other global retail leaders. Sessions will explore the theme “The Next Now,” examining technological evolution and the restructuring of business models to help attendees grasp the ongoing structural shifts in the retail sector.
- Singapore’s Geographical and Industrial Advantages. Held at the Marina Bay Sands Convention and Exhibition Centre in Singapore, the exhibition benefits from Singapore’s status as a commercial hub and innovation epicenter in the Asia Pacific. Against the backdrop of Singapore’s continued leadership in driving global retail development, its strategic location provides unparalleled advantages for hosting NRF APAC. Leveraging Singapore’s position as a global hotspot for retail innovation and a key node along the Belt and Road Initiative, NRF APAC offers exhibitors a strategic platform to connect with both Asia Pacific and global markets.
- Renowned Exhibitors
- According to official exhibition information, NRF 2026 APAC brings together global leaders and innovation pioneers in the retail technology sector. Specific exhibitors include:
- Leading Solution Providers: Relex, Vusion, Google, Zliide
- E Ink Partners and Solution Providers: VusionGroup, Hanshow, SoluM, ZKONG, Netronix, Pricer
- Innovative Exhibitors (NRF Asia-Pacific Innovation Zone): Rokt, JohnSmith.ai, Cookiy AI





