The Guangzhou International Hotel & Catering Industry Exhibition (China Restaurant Expo, CRE), launched in 2011, is one of the largest and most influential hospitality and catering events in China. The exhibition is dedicated to connecting the upstream and downstream segments of the industry chain, precisely addressing the diverse needs of the sector. Each year, it draws over 10,000 attendees, including leaders from national catering associations, top‑tier corporate executives, executive chefs,
The Exhibition Value of the Guangzhou International Hotel & Catering Industry Expo—China Restaurant Expo (CRE)
- The largest and most influential annual flagship event in South China’s catering industry. Co-hosted by the Guangdong Catering Service Industry Association and the Guangdong Group Meal Distribution Industry Association, the Guangzhou Hotel & Catering Industry Expo and the Guangzhou International Food & Beverage Ingredients Expo (CRE China Restaurant Expo) has been successfully held for sixteen editions since its inception in 2011. It is widely recognized within the industry as a “barometer” and “trendsetter” for South China’s catering sector. Leveraging Guangzhou’s status as a culinary capital and the agglomeration advantages of the Guangdong–Hong Kong–Macao Greater Bay Area, the expo adopts an integrated “exhibition–conference–competition–sales” model, spanning the entire value chain from ingredient supply to end‑consumer demand. It serves as a core strategic platform for catering enterprises to identify market trends, connect with key resources, and achieve brand upgrades.
- A one-stop procurement platform covering the entire industry chain. The expo features nine thematic exhibition zones, creating a comprehensive ecosystem that encompasses meat and frozen products, prepared dishes, seafood, hot pot ingredients, compound seasonings, grains, oils, noodles, high‑end health supplements, smart equipment, and takeout packaging. At its 17th edition in 2026, the event will bring together over 2,000 exhibiting brands, showcasing more than 100,000 new and best‑selling products. From cost‑effective sourcing during periods of price volatility to digital and intelligent solutions that enhance efficiency, it offers catering businesses a holistic, actionable, and fully integrated solution.
- Precise matchmaking with core buyers and industrial chain resources across South China and globally. Drawing on a database of over one million established professional buyers, the expo has firmly established itself as a central one-stop platform for business matchmaking in South China’s catering sector. The 16th edition attracted more than 160,000 professional visitors, with on‑site contract commitments exceeding RMB 2 billion and online exposure surpassing 120 million impressions. International participation continues to grow year after year, with overseas buyers from Southeast Asia, Japan, South Korea, and other regions actively engaging, thus forming a two‑way resource loop of “domestic trade plus global expansion.”
- Unique value for Chinese enterprises—serving as a strategic engine for both domestic deepening and global outreach. With South China’s catering industry leading the nation in terms of scale and maturity, the CRE Restaurant Expo has become a cutting‑edge testing ground for companies to validate products and refine business models. Moreover, through its international buyer base, it acts as the “first stepping stone” for Chinese cuisine to go global and for supply chains to expand worldwide. The 16th edition saw a significant increase in the proportion of international exhibitors, attracting active participation from regional enterprises in Southeast Asia, Japan, and South Korea. Concurrently held events—including the Guangdong Top 100 Catering Enterprises announcement, the Prepared Meals Industry Conference, and the Noodle & Fast Food Industry Conference—alongside over 30 high‑profile forums and competitions, provided enterprises with a premier industry stage to gain insights into policy directions, capture emerging consumer trends, and boost brand visibility.
- Guangzhou’s Geographical Location and Industrial AdvantagesThe exhibition is held in Area B of the Guangzhou Canton Fair Complex, strategically located at the heart of the Guangdong–Hong Kong–Macao Greater Bay Area. As an international trade hub and a city renowned for its culinary delights, Guangzhou boasts well-established industrial support systems and a vast consumer market, providing CRE Food Expo with unparalleled geographical and commercial advantages.