The Guangzhou International Billiards and Accessories Exhibition (GBE), the first specialized trade show in Asia dedicated to the billiards sector, is committed to showcasing cutting-edge products, technologies, processes, and materials, while promoting innovative “four-in-one” application models. The event will feature a comprehensive array of offerings, including billiard tables, cues, cloth, tips, chalk, tournament management solutions, club‑chain operations, raw‑material suppliers, and relat
The Exhibition Value of the Guangzhou International Billiards Show
- The Guangzhou Billiards Expo (GBE) is Asia’s first specialized trade show dedicated to the billiards sector. Since its inception in 2007, it has successfully held eighteen editions and is widely recognized within the industry as one of the most influential, largest-scale, and highest‑level professional events in the global billiards arena. It serves as a key indicator of trends in Asia’s billiards industry and a central hub for connecting the global billiards value chain. Organized by Guangdong Hongwei International Exhibition Group, the event leverages Guangzhou’s strategic location at the heart of Asia’s billiards market. Held annually at the Canton Fair Complex, it has become a pivotal platform for linking global industry resources, showcasing cutting-edge technological advancements, and shaping industry development trajectories.
- The core value of participation lies in its unparalleled ability to cover the entire billiards industry chain and its highly concentrated pool of international buyers. For the 2025 nineteenth edition, the exhibition space spans nearly 80,000 square meters, a 30% expansion over the previous year. Nearly 600 premium exhibitors from around the world will gather, attracting more than 100,000 professional visitors, including international buyers from over 50 countries and regions such as the United States, Russia, the United Kingdom, Australia, Turkey, South Korea, Japan, and India. The product range encompasses everything from billiard tables, cues, cloth, tips, chalk, to tournament operations, club‑chain management, raw material suppliers, and related ancillary equipment—covering everything from traditional gear to smart management systems, from high‑end customizations to mass‑market offerings, thus forming a complete industrial ecosystem.
- The show has established an international platform that connects global markets, bringing together leading brands and innovative forces. Industry giants such as Xingpai, Yalin, Joe’s, RASSON, DYNASPHERES, Aramith, Iwan Simonis, TianGong, Libaiwen, KK, ZhanYun, XiaoTie, DuYa, JingDian, YuLi/BallTank, and many others have participated year after year. After a 22‑year hiatus, Joe’s unveiled its new Rose Gold Leg model, featuring patented “Ironwood” technology that triples wood hardness; Xingpai introduced seven new products, including the JiaChen Black Gold series, with its fifth‑generation intelligent constant‑temperature dehumidification system once again setting a new industry benchmark; meanwhile, XiaoTie hosted the world’s first AI‑powered self‑service billiard room launch at the show, leveraging four pioneering AI features—AI referee, AI coach, AI highlight reel, and AI attendant—to officially usher billiards into the era of intelligent innovation.
- The expo aligns with three major industry trends—technology empowerment, intelligent upgrades, and brand globalization—creating a robust technological hub that integrates research, industry, academia, and application. Aerospace‑grade materials like carbon fiber and graphene are now being incorporated into table manufacturing, significantly enhancing durability and performance. Self‑service billiard rooms, with their flexible operational models and intelligent service workflows, are rapidly becoming urban leisure favorites, prompting traditional manufacturers to embrace transformation. Meanwhile, domestically produced billiard equipment, renowned for its superior performance and cost‑effectiveness, is steadily replacing imported counterparts, with an increasing number of “Made in China” products gaining international recognition—most notably, the World Snooker Championship has relied on Xingpai billiard tables from China for the past fifteen consecutive years.
- Guided by the “Billiards Plus” entertainment trend, the show creates a high‑end platform for star‑studded interactions and immersive consumer experiences. At the 2025 edition, top international players—including Venom Florian Kohler, Ding Junhui, Stuart Bingham, Master Selby, and Magician Shaun Murphy—made personal appearances at exhibitor booths, engaging closely with fans and igniting enthusiastic crowds. Beyond showcasing a wide array of billiard hardware and software, each booth also hosted diverse interactive competitions, drawing large numbers of attendees and providing participating companies with end‑to‑end support—from product display to brand promotion.
- For Chinese enterprises, this expo represents a strategic gateway to expanding into global markets, connecting with international resources, and demonstrating innovative capabilities. China’s billiards club membership is growing steadily at an annual rate of 12%, while the enthusiast base has surpassed 100 million. By 2025, the market size is projected to reach hundreds of billions of yuan. Participating companies can leverage this platform to access core global procurement networks and seize early opportunities in the智能化, branding, and globalization transformation of the billiards industry.