Canton Fair Phase III—The Canton Fair was first held in the spring of 1957 and is now staged twice annually, in spring and autumn, in Guangzhou. It is China’s longest-running, highest‑level, largest‑scale, most comprehensive international trade event, offering the broadest range of product categories, attracting the greatest number of overseas buyers, and delivering the strongest trade outcomes. The Fair comprises 48 trading delegations, with tens of thousands of reputable and well‑capitalized e
The Exhibition Value of the Third Phase of the Canton Fair
- A Global Trade Event Centered on the Theme of a Better Life: As the core segment of China’s foreign trade “barometer,” the third phase of the Canton Fair is themed “A Better Life,” with an exhibition area of 515,000 square meters, approximately 25,000 booths, and over 12,000 participating enterprises. Among them, more than 2,900 are national-level high-tech companies, specialized, refined, distinctive, and innovative “Little Giant” enterprises, or manufacturing single-champion firms, showcasing the robust international competitiveness of Chinese consumer goods.
- Comprehensive Personal Consumption Solutions Across All Categories: Covering five major sectors—fashion, home textiles, toys and infant‑child products, stationery, and health & leisure—along with 21 distinct exhibition zones, this edition features apparel, footwear, luggage, and office stationery, each occupying exhibition spaces larger than those of comparable global trade shows. Hot topics such as pet supplies, camping and outdoor leisure, and new consumption trends among the silver generation precisely address evolving global consumption patterns.
- A Premier Launchpad for Smart Healthcare Innovations: For the first time, a dedicated “Smart Healthcare Zone” has been established, attracting leading domestic companies to showcase cutting-edge technological advances—including medical robots, intelligent diagnostics, wearable devices, smart massage and physiotherapy systems, and health‑monitoring technologies—thereby driving the deep integration of new‑type productive forces into every link of the health‑management value chain.
- A Hub of Global Buyer Resources: As of October 27, the first two phases of the Canton Fair have drawn nearly 240,000 overseas buyers from 223 countries and regions, a 6.8% increase compared with the same period last session, with particularly strong growth among buyers from the European Union, the Middle East, the United States, and South America. The third phase focuses on fast‑moving consumer goods, attracting a large contingent of specialized buyers in apparel, textiles, and food sectors.
- Empowering New Supply Chains through “Smart × Green × Creative” Innovation: From treadmills that “think” and tailor personalized workout plans, to intelligent surgical robots delivering precise procedures, to biobased toys that are biodegradable and recyclable, and eco‑friendly, durable ski suits, companies are reshaping everyday life through intelligence, sustainability, and personalization. From original designs to novel composite materials, these innovative products meet the deep‑seated needs of global consumers for health, emotional well‑being, and aesthetic appeal.
- An Accelerator for Integrated Domestic and International Trade: An innovative 3,000‑square‑meter zone has been set up to connect premium export products with domestic sales channels, guiding foreign‑trade enterprises to expand into the domestic market. Popular categories such as pet supplies and camping gear are strategically aligned with global consumption trends, helping businesses forge a new development paradigm of dual circulation.