Fuzhou International Automobile Expo – Fuzhou International Auto Show Tickets

As a national Class B exhibition, the Fuzhou International Auto Show spans 100,000 square meters and is widely regarded as the “bellwether of Fujian’s automotive industry.” This year’s show is themed “Digital Cars: Technology Leading the Future,” spotlighting cutting-edge applications in automotive digitalization and intelligence. The event brings together hundreds of brand exhibitors, showcasing world premieres, limited-edition models, and collector’s pieces, complemented by a rich array of anc

The Exhibition Value of the Fuzhou International Auto Show

• A Core Gateway to the Southeast Automotive Market: As the only national Class B professional automotive exhibition in Fujian Province certified by the Global Association of the Exhibition Industry (UFI), this event has evolved over 24 years into a pivotal platform connecting the industry with consumers in the southeastern region. The 2025 edition will bring together more than a hundred mainstream brands, attract nearly 330,000 visitors, and generate RMB 5.5 billion in sales.
• A Strategic Window During National Day Golden Week: Scheduled during the National Day Golden Week, the show leverages the holiday economy to unlock substantial consumer spending potential. With the 2025 policy exempting new-energy vehicles from purchase tax nearing its conclusion, combined with triple subsidies from national, provincial, manufacturer, financial, and organizing committee sources, it presents consumers with the “best car-buying opportunity of the year.”
• A Hub for Cutting-Edge Technology Launches: Under the theme “Metaverse Unleashed—Intelligent Driving the Future,” the show introduces metaverse scenarios and AI technologies, creating immersive interactive experience zones. Smart devices such as Tesla robots, Unitree robots, and robotic dogs will make appearances, while VR‑based immersive cockpits allow attendees to directly experience advanced intelligent driving technologies.
• Comprehensive Coverage of the Entire Automotive Ecosystem: Spanning over 100,000 square meters, the exhibition gathers more than a hundred leading automotive brands, with new‑energy and intelligent connected vehicles accounting for over 70% of the lineup. Brands including Tesla, BYD, Mercedes‑Benz, and BMW will unveil their latest models, many of which feature advanced autonomous driving capabilities making their debut in the southeastern market.
• Massive Exposure and Precise Audience Attraction: A multi‑channel media strategy ensures targeted outreach, combining online traffic generation with deep offline engagement and year‑round coordination. Numerous KOLs and popular livestreamers will conduct in‑depth explorations of the show, driving efficient conversion through live streaming. Concurrently, the third Fujian Province Douyin Auto Livestreamer Competition will be held, spotlighting emerging local talent in automotive livestreaming.
• Four Concurrent Exhibitions for All‑Age Experiences: Building a 6D consumption matrix encompassing “see, eat, shop, play, compete, and buy,” the show is co‑hosted with an anime festival, a maternity, infant, and children’s expo, and a pet expo, catering to diverse age groups. Heart‑pounding sports camps, car‑life pop‑up stations, and children’s modeling contests further enrich the family‑friendly atmosphere, transforming the event into a vibrant carnival for all generations.
• Institutional Authority and Strategic Insights: Guided by the authoritative expertise of the China Association of Automobile Manufacturers, the show hosts the “Automotive Market Dialogue” roundtable forum, where industry leaders engage in in‑depth discussions on “shared values in the era of technological equity,” contributing valuable insights to the redefinition of value in the age of intelligent vehicles.