Australian Baby, Children & Maternity Products Exhibition in Melbourne, Australia Tickets

The PBC BABY Expo in Melbourne, Australia, is the leading trade event for the maternity, infant, and children’s products sector in Oceania. The most recent edition spanned 26,000 square meters, bringing together 450 international exhibitors and nearly 28,000 professional visitors. The show showcases cutting-edge parenting products from around the globe, offers discounts of up to 70%, and features free seminars and interactive workshops led by renowned parenting consultants and midwives. As a one

The Exhibition Value of the Australian Maternity, Infant & Children Products Show

• PBC BABY Expo is the largest and longest-running event in the maternity, infant and children’s industry in Oceania. Since its inception in 1991, it has been successfully held for more than three decades and is widely recognized by the industry as a leading indicator of trends in Australia’s parenting sector and a strategic gateway for global brands seeking to enter the Australian market. The show rotates annually among major cities including Sydney, Melbourne, Brisbane, Perth, and Adelaide, making it Australia’s only nationwide consumer‑focused exhibition platform that covers the entire maternity, infant and children’s value chain.
• The core value of participation lies in its unique ability to connect with Australia’s young families while leveraging their highly concentrated end‑consumer purchasing power. Seventy-four percent of attendees are either pregnant or currently caring for infants or toddlers, with 64% being expectant mothers and 82% anticipating their first child. Twenty-two percent of visitors spend over AUD 1,500 at the show, contributing an estimated AUD 71 million to Australia’s annual sales in the maternity, infant and children’s sector. The professional audience comprises expectant mothers, new parents, grandparents, and decision‑makers in childcare services, providing exhibitors with a strategic window to engage directly with highly motivated end consumers.
• The exhibition establishes a one‑stop platform for consumption and product display across the entire maternity, infant and children’s value chain. Exhibits span strollers and prams, infant car seats, cribs and bedding, feeding supplies, baby clothing, toys, maternal and postnatal care products, nutritional supplements, childcare services, photography, and commemorative items—covering every category. From physical products to soft services, from pregnancy preparation to early childhood development, the show creates a complete, closed-loop parenting ecosystem. It also offers free lectures and workshops led by certified parenting consultants and midwives, providing exhibitors with opportunities for deep engagement with consumers.
• The show aligns with three major industry trends—product experience, educational empowerment, and family‑centric consumption—establishing itself as a premier showcase for innovative products and concepts. Australia is among the markets with the strictest safety standards for maternal and infant products. In collaboration with authoritative bodies such as the Australian Competition and Consumer Commission (ACCC), Red Nose Australia, and Kidsafe Australia, the show provides exhibitors with guidance on product safety and compliance. Onsite functional zones—including expert lecture areas, product demonstration spaces, and safety‑seat inspection stations—enable brands to engage deeply with consumers through education‑driven outreach.
• For Chinese enterprises, this exhibition serves as a strategic gateway to the Australian market, facilitating connections with high‑net‑worth consumer segments and showcasing product safety and quality. Australia’s maternity, infant and children’s market places stringent demands on product safety, design innovation, and environmentally friendly materials. By entering the Australian market through this show, Chinese companies can effectively build brand credibility. Each year, the event attracts more than 400 exhibitors, many of whom have successfully leveraged the show to gain access to mainstream Australian retail channels. Exhibitors can use this platform to connect with Australia’s young family consumer base and seize the opportunity to lead the ongoing upgrade of the Oceania maternity, infant and children’s market.