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Exhibition Information
展会简介
The Guangzhou International Elderly Care and Health Industry Expo (EldExpo), established in 2017, is a premier industry event guided by relevant government authorities and co-organized with leading trade associations across various sectors. Anchored in the national policy framework for aging-related initiatives and the elderly care system, the expo has become a well‑established and highly regarded platform in the Greater Bay Area. With an exhibition scale that ranks among the top nationwide, it
The Exhibition Value of the Guangzhou Senior Expo
- The first professional exhibition in the elderly care and health sector in the Guangdong–Hong Kong–Macao Greater Bay Area to achieve international UFI certification. As one of the specialized exhibitions under the Guangzhou Fair hosted by the Guangzhou Municipal People’s Government, this event has been held for nine consecutive editions, establishing itself as a highly influential brand gathering in China’s elderly care and health industry. For three years running, it has been included in the Guangdong Provincial Department of Commerce’s “Guangdong Trade Nationwide” program of specialized exhibitions, and has received the “Outstanding Brand Exhibition” and “Top Ten Most Promising Exhibitions in China” awards six times in a row. Organized by the Guangzhou Municipal People’s Government and coordinated by authoritative bodies such as the Guangzhou Civil Affairs Bureau and the Guangzhou Cooperation Office, the expo collaborates with more than 20 industry associations, offering an irreplaceable platform that leverages its prestige, strong industry clustering effects, and access to policy resources—enabling enterprises to capture the trillion‑yuan silver economy market and set industry benchmarks.
- An immersive “1+7” full‑chain experience, showcasing eight major thematic zones in panoramic detail. Adopting a “1+7” format, the expo covers the entire silver economy value chain. At its core, the “Smart Elderly Care Zone” highlights cutting‑edge innovations such as AI‑driven solutions, digital “trendy” elderly care products, rehabilitation games, and smart home technologies. Meanwhile, seven other thematic zones—covering elderly services, senior‑focused finance, elder‑oriented cultural and tourism offerings, age‑friendly home renovations, assistive devices, senior‑related consumer goods, and anti‑aging solutions—provide a comprehensive view of the industry ecosystem. From Japanese caregiving robots and exoskeletons to brain‑computer interfaces, from star‑rated elderly care facilities to diversified financial product portfolios, and from age‑adapted home modifications to medical‑wellness‑travel integration, the expo presents end‑to‑end innovation across the silver economy—from “hardcore technology” to “quality lifestyle.”
- A global buyer network, forging an international hub for business matchmaking. The expo brings together civil affairs departments from provinces and municipalities nationwide, as well as international city delegations, creating a cross‑regional, cross‑border industrial collaboration network. The Guangzhou Civil Affairs Bureau has spearheaded three key initiatives to support businesses: an exclusive subsidy program for age‑friendly products, government tenders for age‑adapted home renovation projects, and centralized procurement lists for elderly care institutions—ensuring seamless resource alignment. In 2025, the expo’s “Renovation” campaign for home adaptation sparked a consumption boom, generating RMB 12 million in sales over the three‑day event.
- Direct policy benefits and over 50 authoritative forums driving industry direction. Under the national “14th Five-Year Plan,” the elderly care sector is positioned at the strategic intersection of social welfare and economic growth, with a future population of 400 million seniors expected to fuel a trillion‑yuan consumer market. During the expo, more than 50 investment promotion conferences and themed events will be held, featuring leading national experts and industry leaders who will provide in‑depth analysis of policy implications and market trends, addressing both the core challenges and emerging opportunities facing the sector. Through multi‑dimensional empowerment—including strategic recalibration, resource expansion, and capability enhancement—the expo helps brands chart pathways to broader market reach. Concurrent high‑profile events, such as the International Conference on Silver Economy Development and Cooperation, the Elderly Care Home Directors’ Forum, and the Conference on Technology‑Driven Assistive Devices for Persons with Disabilities, further strengthen the expo’s role as a premier think tank, enabling enterprises to stay attuned to policy shifts and industry dynamics.
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