Exhibition Information
- Name
- Poultry Exhibition in Riyadh, Saudi Arabia
- Industry
- Livestock
- City
- Saudi Arabia
- Venue
- Riyadh, Saudi Arabia
- Abbreviation
- Middle East Poultry Expo
- Exhibition Dates
- Visitors
- 10000 visitors
- Exhibitors
- 207 exhibitors
展会简介
The Value of Participating in the Middle East Poultry Expo in Riyadh
- The Largest and Most Influential B2B Trade Show for the Poultry Industry in the Middle East and Africa. Hosted by the Middle East Poultry Association and officially supported by the Saudi Ministry of Environment, Water and Agriculture, the Middle East Poultry Expo in Riyadh is the largest specialized poultry exhibition in the Kingdom of Saudi Arabia. As the leading poultry producer in the MENA region and the world’s third-largest consumer of meat and poultry products, Saudi Arabia is vigorously advancing its domestic food industry under the “Vision 2030” strategy, aiming to transform the country into a global hub for the food sector. Against this backdrop, the event is widely recognized within the industry as a pivotal gateway for global poultry companies seeking to enter the Saudi and broader Middle Eastern markets.
- A One‑Stop Showcase Covering the Entire Poultry Value Chain. The expo encompasses every segment of the poultry value chain, including breeding and reproduction technologies, feed production and storage equipment, hatchery technologies and machinery, animal health and nutrition solutions, processing and packaging of poultry products (meat and eggs), cold-chain logistics, waste management, and environmental protection technologies. From smart incubation systems to AI‑driven control platforms, and from energy‑efficient feed production lines to end-to-end Halal certification schemes, exhibitors can seamlessly integrate technical demonstrations, brand exposure, and business negotiations all under one roof.
- Precise Connections with Key Buyers and Industry Resources Across the Middle East and Globally. The 2025 edition will bring together 320 exhibiting companies from 40 countries, attracting 11,130 professional visitors from 54 nations. Similarly, the 2024 event drew 320 exhibitors and over ten thousand industry professionals. The 2026 edition of the exhibition is expected to cover an area of 11,000 square meters, attracting 207 exhibiting companies and 10,000 professional visitors. The event has also garnered significant attention from government agencies—including Saudi Arabia’s Public Investment Fund–affiliated food companies and the Ministry of Agriculture—as well as major agricultural enterprises, enabling exhibitors to engage directly with some of the most influential purchasing decision-makers in Saudi Arabia and the broader Middle East region.
- A Strategic Catalyst for Chinese Enterprises: Seizing Opportunities in Saudi Arabia’s Trillion-Dollar Food IndustryAgainst the backdrop of deepening China–Saudi Arabia comprehensive strategic partnership, the 2025 edition marked the first time China was designated as the Guest Country of Honor. Chinese companies delivered standout performances at the show: YIAI Electronics showcased its “Digital Intelligence Empowering Sustainable Poultry” theme, presenting smart incubation and intelligent farming solutions; SUNRISE Environmental unveiled customized offerings such as an AI‑driven energy‑efficient meat-and-bone meal production line and an AI‑powered control system, securing preliminary cooperation agreements with leading Saudi poultry producers including Almarai and Alwadi, while also establishing a collaborative partnership with the Saudi Center for Environmental Protection and Investment Research. Through this platform, Chinese enterprises can align themselves with Saudi Arabia’s “Vision 2030” food industry strategy, positioning themselves to lead the transformation of protein processing and poultry sector modernization across the Middle East.
- A Vanguard for Technological Innovation and Industry TrendsIn 2025, the exhibition introduced a dedicated “Green Protein Processing” zone, spotlighting sustainable development solutions. Smart, energy‑efficient processing equipment, AI‑driven digital management systems, end-to-end halal certification frameworks, and advanced waste‑gas treatment and emission‑reduction technologies emerged as key highlights. SUNRISE’s energy‑efficient meat-and-bone meal production line, featuring cutting‑edge heat recovery technology, achieved a 25% reduction in energy consumption and a 30% increase in capacity—fully aligned with Saudi Arabia’s “Vision 2030” goals for environmental protection and digital transformation.
- Riyadh’s Geographical and Policy AdvantagesHeld at the Riyadh International Convention & Exhibition Centre (RICEC), the event benefits from Riyadh’s status as Saudi Arabia’s political and economic hub, home to the royal family, and a central pillar of “Vision 2030.” To attract foreign investment in the food and livestock sectors, the Saudi government has implemented incentive measures such as tax exemptions and investment subsidies. Leveraging Riyadh’s strategic role as an economic engine of the Middle East, the Middle East Poultry Expo provides exhibitors with a premier platform to connect with markets across Saudi Arabia, the wider Middle East, and Africa.





