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Cixi Industrial Exhibition—The Exhibitor Value of the Cixi Industrial Expo
China’s Yangtze River Delta manufacturing hub, Cixi’s largest and longest-running equipment procurement event: Founded in the early 2000s, the Cixi Industrial Expo has been successfully held for nineteen editions. It is Cixi’s only B2B exhibition dedicated to intelligent equipment and precision machining. Renowned as a “transaction‑oriented trade show” and often referred to as the “trade fair at the factory gate,” it serves as the preferred platform for domestic and international suppliers seeking to establish a foothold in the manufacturing market of the Hangzhou Bay Greater Bay Area. Under Cixi’s strategy of “building the city on industry and strengthening it through innovation,” the expo is widely recognized within the sector as a key engine driving regional manufacturing upgrades.
A one‑stop procurement platform covering the entire industrial value chain: The exhibition encompasses all categories, including metal cutting and forming machine tools, laser processing equipment, mold‑making machinery, industrial robots, automated production lines, optical inspection systems, measuring instruments and cutting tools, bearing equipment, and more. From five‑axis CNC machine tools to AI‑powered visual sorting systems, from integrated laser welding and cutting units to comprehensive smart‑factory solutions, it provides tailored support to local core industries such as automotive components, home appliances, kitchenware, hardware, medical devices, bathroom fixtures, bearings, and fishing gear. The spring 2026 edition will feature an exhibition space of 20,000 square meters, bringing together 400 domestic and international companies and attracting an estimated 30,000 professional buyers.
Precise matchmaking with purchasing decision‑makers from core manufacturing enterprises in the Yangtze River Delta: With over a decade of deep engagement in Cixi’s manufacturing clusters, the expo has built a cumulative database of 600,000 buyers. Through pre‑exhibition buyer curation and on‑site trade matching, it has earned the reputation of being the “trade fair at the factory gate.” The spring 2026 edition will concurrently host a Smart Equipment Factory Procurement Festival, multi‑industry supply‑demand matchmaking events, on‑site sample‑based consultations, and new product launches for intelligent equipment. Past editions have already seen technological advances implemented at scale across hundreds of local factories. Exhibitors gain direct access to purchasing decision‑makers from tens of thousands of manufacturing plants in Cixi and its surrounding areas.
Unique value for equipment manufacturers—serving as a strategic engine for connecting with the Hangzhou Bay Greater Bay Area manufacturing cluster: As Zhejiang’s leading county‑level economy, Cixi is home to nearly 100,000 manufacturing facilities, generating exceptionally strong demand for intelligent equipment. Leveraging local strengths in home appliances, bearings, auto parts, and other key industrial clusters, the expo has unveiled ten major industry‑specific solutions, including efficient mold manufacturing, AI‑driven inspection and packaging, optimization of home appliance production processes, precision machining for automotive components, flexible manufacturing, and advanced laser applications. This year’s edition innovatively introduces the “FUTURE PET·Smart Pet Living” Experience Center; Cixi’s pet‑related home appliance exports grew by 82.6% year over year in 2025, signaling that the home appliance sector is opening up new avenues and creating fresh market opportunities for intelligent equipment manufacturers.
A vanguard for technological innovation and industry trends: At the expo, five‑axis CNC machine tools, integrated laser welding and cutting systems, AI‑powered visual sorting systems, robotic automated packaging lines, and optical sorting and inspection devices have emerged as hot topics. Xi’an Julang showcased a five‑axis CNC machine tool capable of efficiently machining complex parts, while Xinghe Automation unveiled an AI‑driven visual sorting system that achieves full automation across the entire “inspection‑sorting‑packaging” workflow. The expo actively addresses factories’ needs for digital transformation, having already helped hundreds of enterprises complete their digital upgrades. Exhibiting companies can directly tap into first‑hand factory requirements, securing a competitive edge in the drive toward intelligent manufacturing.
Cixi’s locational and industrial advantages: The exhibition is held at the Cixi Convention and Exhibition Center. Situated at the heart of the Hangzhou Bay Greater Bay Area, Cixi has long maintained its position as Zhejiang’s top county‑level economy, boasting complete industrial clusters in home appliances, bearings, and auto parts, along with nearly 100,000 manufacturing facilities. By capitalizing on Cixi’s strategic role as a high‑tech manufacturing hub in the Yangtze River Delta, the expo provides equipment manufacturers with a robust platform to deepen their presence within the Hangzhou Bay Greater Bay Area manufacturing ecosystem.
