The Fujian Jinjiang Footwear Exhibition—Jinjiang Footwear Expo—is organized into three main thematic zones: finished footwear, footwear‑related materials, and machinery and equipment, spanning a total exhibition area of 60,000 square meters. The event will feature more than ten specialized pavilions, including the Innovation & Talent Pavilion, the Digital Economy Pavilion, the Belt and Road International Pavilion, and the Fashion Design Pavilion. The expo will welcome professional buyer delegati
The Exhibitor Value of the Fujian Jinjiang Footwear Exhibition:- China’s Premier Footwear Industry HubAs China’s largest and most influential specialized footwear trade show, the 26th edition attracted 516 exhibitors from over 70 countries and regions, drawing 252,000 visitors. With an intended transaction value of RMB 41.72 billion, it serves as a strategic gateway for companies to deepen their presence within the Jinjiang footwear cluster and connect with global resources.
- End-to-End Industry Chain CoverageSeven dedicated pavilions comprehensively showcase the entire footwear value chain—chemical raw materials, shoe components and accessories, intelligent manufacturing equipment, finished footwear, and sporting goods. From graphene-based smart temperature-regulating fabrics to fully automated sewing machines, and from 3D printing technologies to AI-driven design tools, upstream and downstream enterprises engage in efficient collaboration, precisely matching global procurement needs.
- Precision Sourcing for International BuyersNearly 500 companies from nine countries—including Russia, Iran, Sri Lanka, Pakistan, and Bangladesh—attended with confirmed purchasing intentions. Kaijia Machinery secured substantial orders from Brazil and India, while Jiedai Materials closed on-site contracts exceeding RMB 10 million, providing a practical platform for expanding overseas markets.
- New Product Launches and Technological LeadershipThe exhibition features a “Jinpin Shoupin” debut segment, where 24 industry-first products—ranging from silent rotary magnetic vibration shoes to AI-powered treadmills—highlight cutting-edge technology and contemporary aesthetics. Concurrently, a conference on innovative technological advances in the footwear and apparel sectors provides an authoritative forum for companies to showcase their R&D capabilities and set industry trends.
- Unlocking Cluster‑Driven BenefitsLeveraging Jinjiang’s comprehensive industrial ecosystem as “China’s Shoe Capital,” local brands such as Anta, Xtep, Kailame, and Shuhua actively participate. The Innovation and Talent Pavilion brings together前沿 research成果, enabling exhibiting companies to forge deep connections with regional supply-chain resources and share in the benefits of China’s footwear industry upgrade.
- Cross‑Border E‑Commerce and Global Brand ExpansionA dedicated e‑commerce pavilion gathers cross‑border platforms and service providers, helping companies broaden their online channels. Specialized thematic pavilions, such as the “Belt and Road International Pavilion” and the “Taiwan Footwear Machinery Pavilion,” foster interregional industrial collaboration, offering efficient pathways for brands seeking to expand into international markets.