Since its inaugural edition in the spring of 2013, the Tianjin Bihai Fishing Tackle and Gear Exhibition has enjoyed strong support from the Tianjin municipal leadership and various commissions, offices, and bureaus. As a premier event in the industry, it brings together fishing tackle manufacturers of all sizes—large, medium, and small—spanning the entire domestic market, with an exhibition space of 138,000 square meters, making it the most influential trade show in the fishing‑tackle sector. Th
Five Compelling Reasons to Exhibit at the Tianjin Bihai Fishing Tackle Show
- China’s Premier Fishing Tackle Event: Unrivaled Scale and Influence:The Bihai Fishing Tackle Show is widely regarded as the “barometer” and “trendsetter” of China’s fishing tackle industry. The Spring 2025 edition will span 140,000 square meters, attracting more than 2,000 exhibitors and drawing nearly 50,000 visitors on its opening day. Exhibitors will have the opportunity to compete alongside domestic leaders such as Guangwei, Longwanghen, and Baofeilong, as well as international brands like Daiwa, Pêche, and Abu Garcia, benefiting from the aggregation effects of this premier industry platform.
- End-to-End Industry Coverage: One-Stop Resource Connectivity:The show encompasses 12 major categories of fishing gear—including groundbait, hooks and lines, rods, floats, and outdoor equipment—covering all angling disciplines, from carp fishing and lure fishing to stream fishing, small‑fish fishing, and European pike fishing. From traditional tackle to cutting-edge outdoor gear, upstream and downstream companies converge, enabling efficient connections with distributors, retailers, and e‑commerce channels nationwide.
- A Launchpad for New Products: Setting the Technological Agenda:The exhibition serves as the preferred platform for companies to unveil new products and showcase innovative technologies. At the show, Longwanghen Group held a spring product launch event, signed a contract with a national top‑tier competitive angler, and introduced new offerings such as float‑fishing lures for silver carp and the third‑generation Qianbo Extreme fishing rod. Cutting‑edge innovations like carbon‑fiber rods and smart baits were prominently featured, allowing exhibitors to immediately demonstrate their technological prowess to buyers across the country.
- Growing Internationalization: Connecting to Global Markets:Korean and Japanese fishing tackle associations organized group purchases involving over 50 retail outlets and distributors, generating transactions exceeding RMB 100 million on the opening day. Exhibitors can leverage the show’s international reach to expand into overseas markets, tap into global procurement networks, and enhance their brands’ global visibility.
- A Gathering of Professional Buyers: Ensuring Tangible Results:The event draws fishing tackle distributors, agents, and e‑commerce procurement managers from across China, with transaction volumes surpassing RMB 100 million on opening day. With more than four decades of deep industry expertise, the Bihai Fishing Tackle Show provides reliable support for companies seeking to achieve multiple objectives, including brand promotion, new‑product launches, and channel expansion.