Exhibition Information
- Name
- China (Shanghai) International Home Appliances and Consumer Electronics Expo, AWE
- Industry
- Consumer Electronics
- City
- Shanghai
- Venue
- No. 2345 Longyang Road, Pudong New Area, Shanghai
- Abbreviation
- AWE
- Exhibition Dates
- Visitors
- 380000 visitors
- Exhibitors
- 1500 exhibitors
展会简介
Highlights of AWE Shanghai Consumer Electronics Show
- One of the World’s Three Major Home Appliance and Consumer Electronics Exhibitions:Alongside IFA and CES, AWE ranks among the most influential global events in the home appliance and consumer electronics sectors. Bringing together over a thousand leading companies from around the world, with an exhibition space exceeding 140,000 square meters, it serves as a premier platform for companies to showcase their capabilities and set industry trends.
- Comprehensive Industry‑Chain Ecosystem Coverage:Exhibits span the entire spectrum, including white goods, smart appliances, consumer electronics, smart home solutions, kitchen and bathroom appliances, small household appliances, and core components. From established home appliance giants to cutting-edge tech startups, and from hardware manufacturers to software ecosystems, upstream and downstream players connect efficiently, precisely matching global procurement needs.
- A Vanguard for AI‑Enabled Home Appliances:Centered on the theme “AI Technology, AI Lifestyle,” the show highlights the latest breakthroughs in the deep integration of AI and home appliances. Pioneering innovations such as Haier’s “AI Eye,” Robam’s “Shi Shen” large‑scale model, and Huawei’s AI‑powered sleep‑care system made their debut here, providing a prestigious stage for companies to seize the initiative in intelligent transformation.
- A New Hub for “People‑Car‑Home” Ecosystem Integration:For the first time, the exhibition features a “Mobile Home” section dedicated to new‑energy vehicles, where brands like Huawei, BYD, NIO, and Li Auto present a vision of seamless integration between smart cars and intelligent home ecosystems. This creates a strategic gateway for companies to expand across industries and forge connections between technology and automotive sectors.
- A Global Platform for Brand Visibility and Commercial Conversion:As the industry’s highest honor, the A’Design Award recognizes winning products that attract worldwide attention. The “AWE Live Streaming Night” brings together top livestreaming hosts such as Dong Yuhui and Wang Bingbing, while platforms including JD.com, Tmall, Douyin, and Xiaohongshu synchronize their efforts, igniting a surge in consumer interest both online and offline. Participating companies gain unparalleled brand exposure and tangible business returns.
- High‑Level Forums Empowering Trend Insights:Concurrent with the show, the “AWE Summit Forum” convenes industry leaders and academic experts to engage in in-depth discussions on pressing topics such as globalization strategies, AI empowerment, and smart living, offering authoritative guidance for corporate strategic decision‑making.
- Policy Incentives Resonate with Consumer Momentum:The launch ceremony of the “National Home Appliance Consumption Season” was held at the exhibition site, and the “AWE Renewal Consumption Festival” collaborated with major e‑commerce platforms to roll out aggressive promotional campaigns. Participating companies can leverage these policy‑driven opportunities to capture incremental market share.





