Exhibition Information
展会简介
The Value of Exhibiting at Interzoo, Nuremberg, Germany
- The largest and longest‑standing B2B trade event in the global pet supplies industry: Founded by the German Association of the Pet Trade and Industry (ZZF), Interzoo has been held biennially at the Nuremberg Exhibition Centre since its inaugural edition in 1953, establishing itself as the undisputed leader in the global pet supplies sector. The 2024 edition hosted 2,150 exhibitors from 68 countries, attracting 37,000 trade visitors from 140 nations across an exhibition area of 105,000 square meters. Covering the entire value chain—pet food, supplies, aquariums, small animals, reptiles, and garden ponds—Interzoo is widely recognized as a barometer of industry trends and a gateway for companies seeking to enter international markets.
- A one‑stop showcase spanning the entire value chain: The fair encompasses pet food and nutritional supplements, toys, grooming products, aquarium equipment, small‑animal and reptile supplies, garden pond technology, grooming tools, veterinary supplies, and pet‑tech solutions. From groundbreaking concepts by startups to flagship products from multinational corporations, and from traditional pet items to cutting‑edge smart technologies, exhibitors can achieve end‑to‑end engagement—demonstrating innovations, building brand visibility, and conducting business negotiations—all under one roof. In 2026, all 15 exhibition halls were fully utilized, and 16 national pavilions were established, setting a new record.
- Precise access to global decision makers and key buyers: Interzoo is an unmissable annual event for pet industry professionals. Of the approximately 37,000 trade visitors, over 80% are international buyers from 140 countries, representing wholesalers, distributors, importers, retailers, pet store operators, veterinarians, groomers, and representatives of boarding facilities—covering every procurement channel. During the fair, industry professionals can forge personal business connections with global innovators and decision makers, exploring the full spectrum of pet supply products.
- Unique value for Chinese companies—strategic engine for global expansion: As the world’s largest manufacturing base for pet supplies, Interzoo serves as a critical platform for Chinese firms to enter European and global markets, connect with international buyers, and promote their own brands. At the 2024 fair, the Chinese delegation ranked among the largest international groups, alongside the United States, Italy, and the United Kingdom. With the global pet economy continuing to grow, Chinese companies can leverage this platform to engage with key purchasing decision makers and gain a competitive edge in international markets. The 2026 edition also introduced a dedicated International Startups Zone, offering reserved booths and marketing support to overseas newcomers.
- A frontier for technological innovation and industry trends: At the fair, sustainable pet products, functional pet foods, smart pet technologies, health‑monitoring devices, and natural‑ingredient formulations have become focal points. The 2026 edition will debut the Sustainability Conference and Groomers’ Day, complementing the popular Fresh Ideas Stage to form a robust program of concurrent activities. The Fresh Ideas Contest has entered its third round, allowing startups to present their innovative ideas and prototypes to expert judges and the public. The fair also hosts the Petfood Forum Europe, delving into cutting‑edge issues in pet food technology and sustainable development.
- Deep integration with high‑profile forums and industry resources: A wealth of supporting events addresses core themes such as industry trends, technological innovation, and sustainability. The Fresh Ideas Stage provides a platform for startups, while the Sustainability Conference focuses on the challenges and solutions facing the industry. Exhibitors gain immediate access to policy updates, technical standards, and consumer trends shaping the global pet market, enabling them to seamlessly integrate into the broader pet industry ecosystem.
- Nuremberg’s strategic location and industrial advantages: Held at the Nuremberg Exhibition Centre, the fair benefits from the city’s central European location, excellent transport links, and its status as one of Europe’s leading convention and exhibition hubs. Leveraging Germany’s role as an economic powerhouse, Interzoo offers exhibitors a strategic gateway to both European and global markets.





