Exhibition Information
展会简介
Four Key Reasons to Exhibit at the Shanghai International Boat Show
- Asia’s Flagship Boat Industry Event: As China’s longest-running and Asia’s largest specialized boat show—established in 1996—and a Platinum Member of the International Association of Exhibitions and Events (IAEE), this event has, over nearly three decades, become a vital bridge for global exchange and collaboration within the marine industry, as well as a leading indicator of trends shaping China’s boating sector. It serves as a strategic platform for companies to showcase their capabilities and connect with worldwide resources.
- End-to-End Industry Chain Coverage: The exhibition features comprehensive sections spanning powerboats, sailboats, government vessels, fishing boats, and more; equipment and components such as yacht propulsion systems, marine electronics, spare parts, and safety gear; club‑related services including licensing training, yacht management, and berth rentals; as well as an extensive watersports gear zone. From complete vessel manufacturing to core components, and from propulsion systems to ancillary services, upstream and downstream enterprises engage in efficient matchmaking, precisely aligning with global procurement needs.
- A Vanguard for Green and Smart Technologies: Focusing on the maritime industry’s transformation toward “green, intelligent, and high‑end” solutions, the show highlights cutting‑edge international products and technologies, including all‑electric vessels, hybrid propulsion systems, fuel cells, battery‑powered systems, smart onboard systems, radar and navigation technologies, and advanced communication solutions. This provides a prestigious stage for companies to demonstrate their innovative strengths and secure a competitive edge in technological leadership.
- A Hub for Global Resource Connectivity: Through strategic partnerships with international boat industry associations, the show brings together resources from approximately 90% of the world’s leading leisure‑boat manufacturers. National pavilions from France, the United Kingdom, and other countries participate year after year, creating an efficient pathway for businesses to access global networks and expand into overseas markets.
- Precision‑Driven International Business Matching: Leveraging a buyer database of millions, the event conducts targeted invitations and seamlessly integrates online and offline engagement, helping companies navigate international markets and secure global orders. Through dedicated business‑matching programs, exhibitors are connected efficiently with professional buyers worldwide.
- Comprehensive Supporting Programs for Strategic Growth: Concurrently, the show hosts the China International Marine Industry Development Forum and seminars on green technologies and sustainable development in the marine sector. These events bring together global industry leaders and academic experts to engage in in-depth discussions on前沿 topics such as new energy, 5G, the Internet of Things, autonomous driving, and artificial intelligence, providing a high‑level platform for strategic decision‑making.
- Synergistic Benefits with the Tourism Industry: As a core component of the Shanghai International Tourism Expo, the boat show is held concurrently with five major thematic clusters—including the Tourism Expo Pavilion and Lifestyle Shanghai—sharing tens of thousands of square meters of exhibition space and thousands of exhibiting companies. This synergy explores emerging trends that deeply integrate yachting and water sports with outdoor gear and refined lifestyles, expanding the physical boundaries of traditional industries and unlocking new drivers of consumer demand.





