Guangzhou International Premium Spirits Exhibition Tickets

The Guangzhou International Wine Expo (Interwine China) is one of the highest‑profile professional wine exhibitions in mainland China and is widely regarded as “China’s most prestigious wine show.” The event draws exhibitor delegations from dozens of major wine‑producing countries, including France, Spain, Italy, Portugal, Germany, Romania, Australia, Chile, Argentina, South Africa, and others. Leading Chinese trade associations—among the largest and most established in the country’s liquor indu

The Exhibition Value of the Guangzhou International Wine Expo

• The Guangzhou International Wine Expo (Interwine China) is China’s largest specialized exhibition for imported wines and spirits. Since its inception in 2005, it has been successfully held for 35 editions and is widely recognized by the industry as a leading indicator and barometer of China’s imported wine sector, as well as a pivotal platform driving the internationalization of China’s liquor industry. Co-organized by authoritative bodies such as the China Food Industry Association and the World Spirits Trade Association, the event receives key guidance and support from the Ministry of Commerce. It has established deep partnerships with 72 major wine-producing countries worldwide, with each edition spanning approximately 50,000 square meters and attracting nearly 1,000 exhibitors and over 40,000 industry professionals.
• The core value of participating lies in its dual‑directional platform—“bringing in” and “going out”—and its highly concentrated pool of global buyers. Held concurrently with the third phase of the Canton Fair, the expo provides one‑stop access to professional buyers from more than 200 countries around the globe. The 35th edition in 2025 is strategically positioned around the theme “Chinese Liquors Going Global,” drawing over 1,000 buyers from more than 60 countries and regions, including Vietnam, Thailand, Singapore, Malaysia, Japan, and South Korea. Among them, over a thousand are key Southeast Asian purchasers, underscoring the expo’s substantial international influence.
• The expo has established a one‑stop commercial platform that spans the entire global alcoholic beverage value chain. Exhibits cover all categories, including Chinese baijiu, wine, whisky, brandy, sake, craft beer, fruit wines, low‑alcohol trendy drinks, as well as related products such as glassware, packaging, and brewing equipment. At the 2025 edition, leading Chinese liquor brands—including Moutai, Wuliangye, Fenjiu, Yanghe, and Luzhou Laojiao—will share the stage with premium wineries from France, Italy, Spain, Chile, Australia, Japan, Georgia, and dozens of other nations, forming a comprehensive display matrix that encompasses the world’s major production regions. The expo features ten themed zones, such as the Chinese Liquor Pavilion, the Global Award‑Winning Wines Zone, the Whisky Pavilion, and the Craft Beer Zone, offering ample selection space for professional buyers.
• Keeping pace with three major industry trends—“Chinese Baijiu Going Global,” “Premium Wines,” and “Low‑Alcohol Trendy Drinks”—the expo has created a cutting‑edge technological hub fostering deep integration among industry, academia, research, and application. At the 2025 edition, the “Global Distilled Spirits Brand Ranking” was unveiled, with Chinese brands securing six spots in the top ten, highlighting the global recognition of Chinese quality. Concurrently, dozens of specialized events were held, including the Chinese Liquor Going Global Conference, the International Distilled Spirits Brand Value Launch, and the Chinese Baijiu Cocktail Innovation Competition, delving into critical topics such as internationalization strategies, overseas market approaches, and the expansion of emerging distribution channels. The expo also hosts more than 90 exhibits showcasing globally acclaimed award‑winning spirits and dedicated whisky zones, reflecting prevailing consumption trends.
• For Chinese enterprises, this expo serves as a strategic gateway to expand into global markets, connect with international resources, and showcase brand strength. Leveraging Guangzhou’s strategic location as a central hub of the Greater Bay Area and using Southeast Asia as a strategic foothold, the expo outlines a three‑step roadmap for Chinese liquor brands to go global: cultivating cultural ties with neighboring markets, expanding along the Belt and Road Initiative, and penetrating mainstream European and American markets. At the 2025 edition, on‑site matchmaking sessions were organized with key purchasing delegations from Malaysia, Vietnam, and other Southeast Asian countries, building efficient collaboration bridges between Chinese liquor companies and overseas buyers. Participating enterprises can use this platform to tap into global procurement networks and seize early opportunities in the internationalization of China’s liquor industry.