Retail Show New York, USA Tickets

The National Retail Federation (NRF) Big Show in New York is the oldest and largest retail trade show in the United States, organized by the National Retail Federation. It has become a unique platform that serves the global retail market. The event showcases cutting-edge innovations spanning in-store experiences, supply chain management, loss prevention and asset protection, as well as product merchandising and immersive technologies. This year’s NRF Big Show will bring together the world’s most

The Value of Exhibiting at NRF New York

• The National Retail Federation’s Big Show in New York is the world’s largest and most influential annual event for the retail industry, often hailed as “the global barometer of retail.” Hosted by the National Retail Federation (NRF), the show has a legacy spanning more than a century since its inception in 1911, making it an indispensable premier platform each year for retailers, technology providers, industry experts, and policymakers worldwide.
• The core value of participation lies in its unique role as a hub that brings together top-tier resources and decision-makers from across the global retail landscape. In 2026, the event attracted 41,000 professional attendees from 100 countries and regions, including representatives from over 6,500 retail brands. These attendees included key decision-makers from leading global retailers such as Walmart, Target, Home Depot, Ulta Beauty, and Abercrombie & Fitch, providing exhibiting companies with a strategic gateway to engage directly with top-tier international buyers.
• The exhibition offers a one-stop commercial platform that spans the entire retail value chain. Exhibits cover a full spectrum of categories, including retail technology, AI solutions, electronic shelf labels, smart POS systems, supply chain management, payment technologies, and digital marketing. In 2026, the show hosted 1,025 exhibitors across 33,500 square meters of net exhibition space, featuring specialized zones such as the Startup Hub and the Foodservice Innovation Zone. From traditional retail equipment to generative AI technologies, and from electronic price tags to omnichannel solutions, the event fosters a complete, closed-loop retail ecosystem.
• The show aligns with three major industry trends—AI-driven innovation, technological advancement, and omnichannel integration—establishing itself as a cutting-edge center for deep collaboration among academia, industry, research, and end-users. For the first time in 2026, the event introduced the “AI Stage,” dedicated to exploring practical applications of artificial intelligence in retail. Google CEO Sundar Pichai and Walmart CEO John Furner took part in a joint dialogue, announcing a partnership between Walmart and Google Gemini on the Universal Commerce Protocol. Throughout the event, more than 185 specialized sessions were held, featuring over 550 industry leaders who addressed critical topics such as digital transformation, customer experience, supply chain optimization, and brand evolution.
• For Chinese enterprises, this exhibition serves as a strategic gateway to tap into the North American and global retail markets, connect with international resources, and showcase their innovative capabilities. In 2026, there were 25 exhibitors specializing in electronic paper technologies, with mainland Chinese companies accounting for 12 of them—a share of 48%. Leading Chinese manufacturers of electronic price tags, such as ZKONG, Sifei, and ACLAS, showcased their latest innovations and engaged in in-depth discussions with global retail giants. Through this platform, participating companies can access worldwide retail procurement networks and seize early opportunities in the digital, intelligent, and globally integrated transformation of the retail sector.