Shanghai International Gifts & Premiums ExhibitionGIFTS HOME

Shanghai International Gifts & Premiums Exhibition (GIFTS HOME), as one of the largest global gift and home series exhibitions organized by Reed Huabo, has become the premier platform for gift procurement in East China, leveraging its strong industry influence and resource integration capabilities.

With a scale of 100,000 trendy and popular products, this edition presents four major consumer hotspot sectors: Mid-Autumn Festival gifting, fragrances & aromatherapy, designer brands, and emerging brands. It attracts professional buyers from East China and across the country, including gift service providers, department stores & supermarkets, enterprises & institutions, private domain group buying platforms, and live-streaming e-commerce. To meet diverse market demands, the exhibition covers gift needs across all marketing scenarios, comprehensively expanding and upgrading product categories to cover four core scenarios: employee welfare procurement, marketing materials, office procurement, and logistics procurement.

Against the backdrop of rising Gen Z purchasing power, IP cultural creativity and the trendy toy economy have become growth engines for the gift industry. This edition precisely captures this economic trend, gathering top domestic and international IP licensors, trendy toys & pop culture merchandise, brand peripherals, blind boxes & figurines, viral fridge magnets, and hundreds of independent design brands. Over a thousand new products will debut on-site, poised to ignite the young consumer market.

Addressing the surging demand for corporate customization, this exhibition is dedicated to building a full-category customization service and a one-stop procurement solution. Whether it's corporate mascot customization, IP co-branded merchandise, or small-batch personalized orders, exhibitors provide end-to-end services from design and production to implementation. Through flexible supply chains and integrated solutions, corporate trial-and-error costs are minimized. The exhibition will also demonstrate advanced techniques such as 3D printing, digital laser engraving, and smart embroidery, helping enterprises achieve high-precision, high-aesthetic customization.

The Shanghai International Gifts & Premiums Exhibition (GIFTS HOME) is not only a platform for product display but also a bellwether for industry trends and a hub for resource matchmaking. Through IP empowerment, customization innovation, full-chain collaboration, and scenario-based marketing, the exhibition is committed to helping enterprises break through homogeneous competition and explore the infinite possibilities of the gift market.