China International Model Expo HEC

The China International Model Expo (Hobby Expo China), founded in 2001, has steadily grown into the world’s largest specialized model exhibition. It serves as the premier platform for new‑product launches, international trade negotiations, and industry‑wide information exchange within the model‑making sector.

As the longest‑running professional expo in China’s model‑making industry, we remain committed to advancing industry standards and fostering brand‑driven growth. In the coming year, we will undertake a comprehensive upgrade—spanning exhibit curation, exhibition‑space planning, and on‑site visitor experiences—to lay a solid foundation for the branded presentation of all model categories, helping participating companies enhance their value and propelling the entire model‑making industry to greater heights and broader horizons.

The China International Model Expo (Hobby Expo China continues to lead the industry in exhibition innovation and service excellence, establishing itself as the preferred venue in the Asia‑Pacific region for product launches, brand promotion, trade expansion, and the exchange of cutting‑edge technologies and insights.As a high‑end category of toys that emphasizes design, technology, and meticulous craftsmanship, hobby models attract hundreds of millions of enthusiasts worldwide, prized for their artisanal quality, precise engineering, and appeal to collectors seeking unique, personalized pieces.

The China International Model Expo (Hobby Expo China)will deliver an industry‑wide celebration that combines professionalism, visual appeal, and interactive engagement, thanks to enhanced exhibition‑space planning, superior service support, and a richer array of events. HEC invites you to gather in Beijing, share your passion, and together usher in a grand gathering for the model‑making community!

To provide exhibitors and visitors with an even higher‑quality, more focused exhibition experience, this edition of HEC features the following upgrades and adjustments:

1. The table‑top incubation zone has been relocated to an outdoor pavilion, creating an open, airy display environment that offers emerging designers and start‑up brands a more dynamic stage to showcase their work and help their creations stand out;

2. The “8th Beijing Model Exchange Competition” has been moved to the third‑floor Peace Hall, where an upgraded setting and an expanded area of 300 square meters will deliver a more professional competition experience and foster a vibrant atmosphere for interaction, celebrating the emergence of many exceptional, handcrafted works;

3. Hall 7 has been transformed into a dedicated railway‑modeling hall, enabling centralized, large‑scale displays of train models and offering enthusiasts an immersive exploration of the rich culture of railway modeling, while establishing a highly distinctive thematic exhibition space;

4. Halls 1 and 2 have been designated as central exhibition zones, serving as flagship spaces that bring together leading industry brands and benchmark exhibits, highlighting the highest levels of craftsmanship and innovative achievements in the model‑making sector;

5. The supply‑chain exhibition area has been reorganized and relocated to Halls 9 and 11, along with outdoor exhibition spaces, with strengthened brand‑focused screening and a judicious reduction in the number of exhibitors, thereby creating a more efficient platform for industry matchmaking and facilitating precise connections between upstream and downstream partners.

China International Model Expo HEC tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China International Model Expo HEC: 北京孩思乐商业有限公司, 广东双鹰玩具实业有限公司, 东莞市微石文化科技有限公司, 广东健健智能科技有限公司, 无锡睿思凯科技股份有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of HEC China Model Show

• Asia-Pacific’s Largest and Most Internationally Influential Specialty Model Event: Founded in 2001, HEC China International Model Expo (HOBBY EXPO CHINA) is the only model‑related exhibition in China approved by the Ministry of Commerce. It has been successfully held for twenty-four editions. Covering diverse fields such as static art, dynamic competition, trendy figurines, and railway culture, the event is widely recognized within the industry as a key platform for brand promotion, showcasing craftsmanship and technology, facilitating trade negotiations, and fostering technical exchanges in the Asia-Pacific hobby model sector.
• A One‑Stop Showcase Covering the Entire Industry Chain: The expo features seven thematic zones, encompassing all categories of exhibits—including high‑quality static models, radio‑controlled aircraft, trendy figurines, vehicle models, drones, and related power components. From meticulously detailed military equipment to grand sci‑fi vehicles, from entry‑level to collector‑grade car models, and from flight control systems and lightweight materials to core powertrain components, the show presents a complete micro‑industrial chain—from R&D to product application. Exhibitors can seamlessly connect with audiences across the board, from technology demonstrations and brand exposure to commercial negotiations.
• Precise Access to National and Global Key Buyers and Industry Resources: The 2026 edition will bring together nearly 300 domestic and international exhibitors and over 500 brands, attracting more than 70,000 visitors. Over 500 registered overseas professionals—from seasoned experts in Europe and North America to emerging players in Southeast Asia—will participate, ensuring vibrant global market dialogues and cultural exchanges within the venue. Concurrently, a cross‑border e‑commerce forum will be held to support the high‑quality development of the model industry, with joint initiatives from cross‑border e‑commerce associations and toy industry bodies aimed at expanding overseas markets. Exhibitors will have direct access to the most influential distributors, dedicated collectors, and passionate consumer groups nationwide and around the world.
• Unique Value for Chinese Enterprises—A Strategic Engine for Demonstrating Independent Innovation and Expanding Domestic and International Markets: HEC China Model Show serves as a central platform for Chinese model companies to showcase their proprietary technologies, engage with global customers, and secure market orders. Companies like Haoying Technology, which have focused on developing and manufacturing model power systems for more than two decades, offer products spanning remote‑control cars, aircraft, boats, and drones, providing stable, efficient power solutions worldwide. Many exhibitors also conduct live‑streamed sales, creating a closed loop of offline experiences, online ordering, and community‑driven repeat purchases. Driven by the rise of “Guochao” culture, ongoing consumption upgrades, widespread adoption of quality education, and enhanced manufacturing capabilities, China’s model industry is poised for steady growth, emerging as a distinctive new force in the cultural and recreational consumption landscape.
• A Vanguard for Technological Innovation and Industry Trends: At the expo, model aircraft are gradually shedding their traditional toy image, evolving toward professionalization, competitive play, and intelligent integration. Their technological ecosystems now intersect closely with low‑altitude aviation equipment. Critical components such as power batteries, brushless motors, and electronic speed controllers directly determine a model’s performance, endurance, and handling stability, making them focal points of industry competition. Haoying showcased its Suilong series power kits, the Fusi G11P remote controller, and innovative RV power systems featuring Bluetooth connectivity, among other new releases. Additionally, the inaugural “Future Battlefield” themed model‑making zone highlighted works distinguished by exceptional attention to detail and sophisticated design, sparking lively discussions on precision manufacturing and industrial aesthetics.
• Deep Connections Between High‑End Forums and Industry Resources: Concurrent with the expo, the eighth Beijing Model Exchange Competition brought together nearly a thousand individual entries, introducing for the first time a “Future Battlefield Military Theme Creative Award.” The organizing committee also co‑hosted the “2025 Aviation‑Specialized School Capacity‑Building Symposium,” collaborating with an aviation‑focused journal to facilitate professional exchanges. Throughout the event, numerous new product launches, business negotiations, and public experience activities were held, providing exhibitors with strategic opportunities to gain insights into industry trends, tap into cross‑border e‑commerce resources, and engage in international dialogue.
• Beijing’s Geographical and Industrial Advantages: Held at the Beijing Exhibition Hall, located in the heart of the capital, the expo serves as a vital venue for national-level model exhibitions. Leveraging Beijing’s strategic position as a national hub for scientific innovation and cultural vitality, HEC China Model Show offers exhibitors a powerful platform to connect with both domestic and global markets. Model consumption has transcended niche collecting circles, becoming a mainstream interest that drives design and manufacturing while bridging online and offline cultural and recreational consumption. The 2026 edition concluded successfully, with the next HEC China Model Show scheduled for April 2027 at the Beijing Exhibition Hall.

Notable exhibitors

• Dynamic Models and Power Systems: Haoying Technology, FUS, CNHL, Raytheon, FMS, Kyosho, Rella Luo, Tianfulong, Hot RC, Weisaisi, King Max Servos, Ruiskai, Wadidun, RGT, Udi, JJRC, Xinshuo, Aoxing Models, Henglong, Aierfei, Xrider, Hobby Plus, LC RACING, GT Power, JX Extreme Servos, MY Servos, Geshi Batteries, ZD, ISDT, Kaisima, Killerbody
• Aircraft and Military Models: NG Model, JC WING, CALIBRE WINGS, Fortune Leopard, SQ Wings, Patriot Model, Tieliu PANZERCAMP, War Park, MoShidai, King & Country, Forces of Valor
• Static Car Models: NOREV, Kyosho, Almost Real, MiniQie, BBR, KengFai, MOTORHELIX, Wei’er, GT Spirit
• Model Distributors: No.1 Platform, Zuobiao Car Models, Boyu Models, Almost Real Models
• Other Exhibitors: Jingxiaochuang, Chaoyuewang, Kubingke, Shuangying, T Hobby FPV Drones, GN