Hobby Expo China (HEC)Hobby Expo China

Founded in 2001, Hobby Expo China (HEC) has gradually evolved into the world's largest professional exhibition for the hobby model industry. It serves as the premier platform for new product launches, international trade negotiations, and industry information exchange.

As the longest-running professional expo in China's model industry, we are committed to promoting industry standardization and brand development. This year, we have implemented comprehensive upgrades across exhibit selection, zone planning, and on-site experience. These enhancements lay a solid foundation for the brand-oriented presentation of all model categories, helping exhibitors maximize their value and propelling the entire industry to new heights.

Consistently leading the industry and innovating its services, Hobby Expo China (HEC) has become the premier platform in the Asia-Pacific region for product launches, brand promotion, trade expansion, and cutting-edge technology and information exchange in the hobby model sector. As high-end toys emphasizing design, technology, and craftsmanship, hobby models boast hundreds of millions of enthusiasts worldwide who appreciate their meticulous craftsmanship, precise control, and collectible value.

With optimized zone planning, premium service guarantees, and a richer lineup of activities, Hobby Expo China (HEC) will deliver an industry feast that combines professionalism, visual appeal, and interactivity. Let's meet in Beijing, celebrate our shared passion, and kick off this grand model industry event together!

To provide exhibitors and visitors with a higher-quality, more focused experience, this year's HEC features the following upgrades and adjustments:

1. The Tabletop Incubation Zone has been relocated to an outdoor pavilion, creating an open and airy display space. This provides a more dynamic stage for emerging designers and startup brands, helping creative works stand out;

2. The "8th Beijing Model Exchange Competition" has been moved to the "Peace Hall" on the third floor. With an upgraded environment and an expanded area of 300㎡, it will offer competitors and spectators a more professional competition experience and networking atmosphere, witnessing the birth of more masterpieces;

3. Hall 7 has been upgraded to the Railway Model Pavilion, enabling centralized and large-scale displays of train models. This allows enthusiasts to immersively explore the charm of railway model culture, creating a highly recognizable themed zone;

4. Halls 1 and 2 are positioned as the central exhibition area, serving as the Core Brand Pavilion. They will gather leading industry brands and benchmark exhibits, centrally showcasing the highest craftsmanship standards and innovative achievements in the model sector;

5. The Supply Chain Exhibition Zone has been optimized and relocated to Halls 9, 11, and the outdoor area. With stricter brand-oriented screening and a streamlined number of exhibitors, it will build a more efficient industry matchmaking platform, facilitating precise collaboration between upstream and downstream enterprises.