WF Shanghai (Wonder Festival)

WF Shanghai (Wonder Festival, abbreviated as WF) is the largest and most professional figure and model exhibition in China. "Wonder Festival" is the "world's largest modeling and model exhibition" hosted by Kaiyodo Co., Ltd., a veteran Japanese model manufacturer headquartered in Kadoma, Osaka. When the exhibition was first established in 1984, it was organized by "GENERAL PRODUCTS," Japan's first SF shop and a renowned Osaka store alongside Kaiyodo (this shop later transformed into the animation production company "GAINAX," which created the socially phenomenal hit TV anime Neon Genesis Evangelion in 1995). (The copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

In 2018, WF Shanghai successfully hosted the first Wonder Festival outside Japan—Wonder Festival 2018 Shanghai [PreStage]. The official mascot for WF Shanghai was once again personally illustrated by manga artist Kosuke Fujishima. For this design, Mr. Fujishima incorporated elements from the Dragon Boat Festival: sachets and five-color threads. This allowed Wonda-chan and Reset-chan to accompany visitors during the Dragon Boat Festival holiday for a unique [WF Shanghai] experience.

Stepping out of Japan and landing in China, WF Shanghai brings more surprises and a broader communication platform to all domestic figure industry professionals and enthusiasts. Since 2018... the bond between you and us has grown deeper. [WF Shanghai] has come this far amidst both doubts and encouragement. We are truly fortunate to have your companionship on this journey of growth.

WF Shanghai (Wonder Festival) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for WF Shanghai (Wonder Festival): 春雨工作室, HOTRU STUDIO, 淡淡的杀气, 叶小鹏工作室, 藏藏基地, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.