China Hangzhou International Model Culture Festival – Hangzhou Model Festival

The China Hangzhou International Model Culture Festival—Hangzhou Model Festival (HEC)—marks the first time HEC’s China International Model Expo has moved south from Beijing to Hangzhou, presenting a nationwide celebration of model culture that seamlessly blends technology, art, and passion.

As one of the world’s largest comprehensive model exhibitions and a domestic industry leader, the China Hangzhou International Model Culture Festival—Hangzhou Model Festival (HEC) is scheduled across two pavilions: a Static Models Pavilion and a Dynamic Models & Events Pavilion.

This edition, held in Hangzhou, transcends its traditional role as a specialized professional platform, expanding into an inclusive, community‑wide festivity. Whether you are a seasoned model enthusiast or a newcomer to the hobby, you will be able to experience the enchanting allure of the microcosmic world through the vibrant interplay of Jiangnan’s rich artistic heritage and model culture.

Built around three core pillars—Exhibition, Competition, and Play—the China Hangzhou International Model Culture Festival—Hangzhou Model Festival (HEC) encompasses over 20,000 m² of exhibition space and more than 10,000 m² of interactive areas, delivering a multi‑dimensional model‑experience tailored to diverse audiences.

This event is not only the annual highlight for model aficionados but also a grand cultural celebration open to all. Whether you are a tech‑savvy enthusiast captivated by mechanical aesthetics, a creative craftsman passionate about artistic expression, or simply a curious member of the public eager to explore model culture, you are sure to discover something special here.

China Hangzhou International Model Culture Festival – Hangzhou Model Festival tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.