CBME ShanghaiCBME SHANGHAI

Established in 2001, CBME Shanghai is a global professional omnichannel B2B trade platform for the maternity, baby, and children's industry. The exhibition covers the entire industry chain and supporting services, including maternity & baby products, strollers, car seats & furniture, food, toys, apparel, children's shoes & accessories, comprehensive maternity & baby services, and supply chain solutions.

The core value of the exhibition has always been conversion efficiency. Through business matchmaking, CBME precisely aligns buyer demands with supplier resources, significantly shortening the communication chain. Meanwhile, immersive activities such as VIP factory tours allow buyers to directly engage with manufacturers, fostering deeper trust.

With the recovery and structural adjustment of the global maternity and baby consumer market, the advantages of China's supply chain are being amplified once again. CBME Shanghai serves not only as a bellwether for the domestic market but also as a crucial hub for global buyers' centralized procurement. Through platform matchmaking, enterprises can rapidly access overseas channels, upgrading from "product export" to "brand export."

For enterprises, the key to exhibiting lies not just in "what to sell," but in "who to partner with, where to close deals, and how to achieve sustainable growth." CBME Shanghai, a premier maternity and baby industry event gathering global resources, may well be the gateway to unlocking a new cycle of growth.

Target Audience:

Agents, wholesalers, and online distributors of maternity & baby products from provinces and municipalities across China

Franchisees, retailers, and online retailers of maternity & baby products across China

Procurement agents from department stores, commercial real estate, retail chains, and pharmacies nationwide

Wholesale buyers and procurement delegations from major maternity & baby product distribution hubs across China

Platform KOLs/Group Leaders and MCN agencies specializing in the maternity & baby sector

Postpartum care centers, kindergartens, and early education centers nationwide

Investors looking to enter the maternity & baby industry across China

Agents, buyers, and brand owners from Hong Kong, Macao, Taiwan, and overseas

Professional media from home and abroad