The Brazil Sao Paulo Consumer Electronics and Home Appliance Exhibition (Electrolar Show) is the largest exhibition in South America covering all consumer electronics channels including appliances, mobile phones, IT, etc. It gathers almost all consumer electronics channels in Brazil every year. It brings together major brands in the home appliance and home industry, leading the trend of the industry.

The Brazil Sao Paulo Consumer Electronics and Home Appliance Exhibition (Electrolar Show) had a total exhibition area of 36500 square meters, with 615 exhibitors from Argentina, Ecuador, Paraguay, Peru, Chile, Honduras, USA, China, etc., and a total of 29000 visitors attended the last exhibition.

During the Brazil Sao Paulo Consumer Electronics and Home Appliance Exhibition (Electrolar Show), professional seminars, product exhibitions, and discussion meetings are also held, providing a broader exchange space for merchants. They gather to showcase their professional technologies and promote their brands, helping producers establish cooperative relationships with buyers and absorb the latest industry news.

The Brazilian consumer electronics market is divided into several parts: audio and image, mobile phones, and computers. From the perspective of market development, Brazil's consumer electronics market ranks among the top in developing countries. From 2008 to 2017, the compound annual growth rate of Brazil's consumer electronics market was 9%. The continuous development and application of digital technology have brought about great changes to the consumer electronics market, and the continuous decline in prices of consumer electronics products and the increase in disposable income of people have promoted the development of the consumer electronics market. Therefore, it can be seen that the Brazilian consumer electronics market has a very broad future. Therefore, this is the time for our country's electronic consumer goods to enter the South American market.