The Russia Consumer Electronics and Home Appliances Exhibition (IEAE) has received strong support from government agencies and related business associations of China and Russia. It covers six major categories of products including consumer electronics, mobile electronics, smartphones, computers and gaming peripherals, smart wearables, smart home appliances, electronic devices and parts. It attracted professional buyers from Russia and Eastern Europe for visits and negotiations, achieving an intention transaction amount of approximately 150 million yuan.

In recent years, the trade cooperation between Shenzhen and Russia has continued to heat up with a robust growth trend, thanks to the deepening of the comprehensive strategic partnership of coordination between China and Russia in the new era. As the innovation center of global information technology manufacturing, more than 80% of the Shenzhen companies participating in this exhibition are focused on the research and development and manufacturing of electronic consumer products, reflecting Shenzhen's concentration and strong competitiveness in this field. The Shenzhen delegation at this exhibition consists of 44 companies, presenting a unified image of "Shenzhen Creation, Global Sharing" to showcase Shenzhen's advanced technology and innovative achievements in the fields of consumer electronics and home appliances to the Russian audience.

During the Russia Consumer Electronics and Home Appliances Exhibition (IEAE), several industry forums and "one-on-one buyer meetings" were also held, inviting local industry experts and professionals to share topics such as market analysis and sales strategies. Irina Maksyuta, Head of Industry Solutions Promotion Department of Alpha Bank, deeply analyzed the changing trends in the current electronic and home appliance markets; Olesy Leningrad, Head of the Leningrad Region of the SMM agency, introduced how systematic content marketing can help achieve stable growth in sales; Kristina Kokina, Certified Practice Expert of Ozon University, shared Ozon's promotion strategy in the field of consumer electronics. These activities provided valuable opportunities for exhibitors to establish connections with the local market and expand cooperation.

Furthermore, many exhibitors participating in the Russia Consumer Electronics and Home Appliances Exhibition (IEAE) have also recognized that while there are opportunities for opening up the Russian market, there are also many challenges. Chinese enterprises must have a clear understanding of the actual situation of payment settlement and brand image building, avoid and prevent potential risks that may exist in short-term behavior, and prepare for long-term market cultivation. Only by doing so can they truly open up the Russian market.