GreenTech AmsterdamGreenTech

GreenTech Amsterdam is the most influential commercial horticulture exhibition in the Netherlands. Exhibitors can gain greater media exposure by participating in the themed pavilions: "Product Pavilion," "Technology Pavilion," "Retail Pavilion," and "Genetics Pavilion." The refinement of these four major zones ensures a more complete industry chain within each sector, guaranteeing that every exhibitor receives maximum visitor attention during the event. Formerly known as the renowned Horti Fair, GreenTech Amsterdam has long been recognized as a top-tier international commercial horticulture exhibition, highly acclaimed by industry experts worldwide. Following two successful editions, RAI Amsterdam decided to leverage the GreenTech brand advantage, establishing it as a flagship event for the horticulture sector and showcasing a new dimension of global horticultural exhibitions.

JZhan has successfully organized numerous high-quality enterprises to participate multiple times! This edition featured 549 exhibitors, covering diverse dimensions such as cultivation, breeding, artificial intelligence, and crop intelligence. The forums and events were fully packed, with 200 speakers igniting intellectual sparks across 80 thematic sessions.

GreenTech attracted 21,800 professional visitors from 120 countries and regions worldwide. Visitors from the Netherlands, Germany, the UK, South Korea, and Canada ranked as the top five source markets. Innovative exhibits, conceptual designs, and the AI & data-focused sub-event "Power Day" emerged as the most popular highlights of this edition.

As a global hub for horticultural technology, future editions of GreenTech will continue to focus on the early stages of the cultivation chain, emphasizing key themes such as technology, sustainability, smart agriculture, and green farming. The active participation of the official exhibition catalog and various promotional agencies will collectively create an optimal business platform for all exhibitors.