Seoul Sports & Fitness Exhibition (SPOEX)SPOEX

The Seoul Sports & Fitness Exhibition (SPOEX) is the largest and most renowned outdoor and sporting goods exhibition in South Korea. Co-organized by the Korea Sports Promotion Foundation (KSPO) and the Korea International Trade Association (KITA), it has established cooperative partnerships since 2010 with major international sports expos worldwide (including ISPO, FIBO, Asia Outdoor, China Sports Show, Sportex Middle East, and Outdoor Retailer). A dedicated SPOEX promotion center has been set up to attract international exhibitors and buyers. 

The previous edition of SPOEX covered a total exhibition area of 30,000 square meters, featuring 480 exhibitors from China, Japan, India, Thailand, Taiwan (China), Russia, Italy, Singapore, Germany, the United States, Poland, and other regions, with an attendance of 26,536 visitors.

South Korea boasts the most mature outdoor sports and products market in Asia, with activities such as mountaineering, skiing, hiking, and camping being widely popular. Renowned outdoor brands like BLACK YAK, KOLON SPORT, and TrekSta originate from Korea, while brands such as Mont-Bell, Lafuma, and Berghaus are operated through Korean distributors. In the outdoor apparel and accessories sector, South Korea is also the largest market for GORE-TEX outside of the United States. (Copyright belongs to Juzhan. Reproduction without permission is prohibited.)

SPOEX has become the most important professional exhibition in South Korea's sporting goods industry. With its growing international influence, it serves as an excellent platform for new product launches, cutting-edge technology showcases, and acquiring new clients.