Indonesia China International Sporting Goods Expo – ASEAN Sporting Goods Exhibition

The 2025 China International Sporting Goods Expo (Indonesia Edition) and the ASEAN Sporting Goods Expo were successfully held from November 26 to 29 at the Jakarta International Expo in Indonesia. Co-organized by the China Sporting Goods Federation, Zhejiang MioLante Business Exhibition Co., Ltd., and Zhongti Lian (Beijing) Sports Industry Development Co., Ltd., this event constituted a key component of the 2025 10th China–Indonesia Joint Export Brand Exhibition. During the joint exhibition, the show took place in Hall C1 of the Jakarta International Expo.

Significant Growth in Exhibition Space and Exhibitor Numbers. This edition featured an exhibition area of 16,000 square meters, bringing together 325 exhibitors from around the globe. As the first “outbound” exhibition hosted by the China Sporting Goods Federation, it has evolved into a central platform for Chinese sporting goods companies seeking to expand into the ASEAN market. The showcased products spanned all categories, including balls, racquet and badminton equipment, fitness gear and accessories, footwear and apparel, roller skating items, trophies and medals, as well as sports venue facilities. The exhibition adopted the three major zones of the China Sporting Goods Expo—Fitness Zone, Sports Venue & Construction Zone, and Sports Consumption Zone—further subdividing them into ten distinct categories: venue facilities/construction and flooring; massage and wellness products; ball and racquet sports and combat sports; fitness equipment and accessories; outdoor fitness equipment and children’s recreational sports; sports leisure products; ice and snow sports equipment and facilities; sports industry and services; rehabilitation equipment and services; and aviation, radio, and other specialized sports activities.

Exhibitor Profile Demonstrates Leadership and Professionalism. This year’s event attracted numerous leading brands across the sports manufacturing value chain, covering fitness equipment, venue facilities, sports gear, and rehabilitation devices. Shanghai Meikai Flooring Industrial Co., Ltd. presented its professional-grade sports flooring series, which has provided top-tier solutions for premier professional leagues such as the NBA and CBA. Shandong Century Star Sports Equipment Co., Ltd. showcased stadium bleacher seating and modular tennis court panels, with its bleacher seats certified by the International Basketball Federation (FIBA). Zibo Boshan Kangle Sports Equipment Accessories Factory exhibited weight plates, flat steel, square steel, and other fitness accessories, producing over 100,000 tons annually and exporting to markets in the , Germany, Japan, Australia, and beyond. Ningbo Kangruida Sports Equipment Co., Ltd. unveiled five innovative product lines—flat‑panel series, dual‑purpose multifunctional series, wood‑based office‑specific series, portable folding series, and pet‑friendly treadmills—with a monthly production capacity exceeding 30,000 units, serving North America, South America, Southeast Asia, and Europe.

Diverse Highlights Showcase China’s Manufacturing Strength. This edition highlighted the transformative progress of China’s sporting goods industry—from traditional manufacturing toward intelligent production and brand‑driven development. In the fitness equipment sector, smart and home‑oriented trends were evident, with treadmills featuring innovative designs such as portable folding models, multi‑functional office‑compatible versions, and pet‑friendly options. In the venue facilities segment, cutting‑edge technologies like demountable sports flooring and FIBA‑certified bleacher seating made their debut. Meanwhile, the sports equipment category boasted a rich array of fitness accessories, ball‑related gear, and rehabilitation devices. Chinese enterprises brought their latest technological breakthroughs to the stage, comprehensively demonstrating the robust strength and exceptional innovation capabilities of China’s sports manufacturing sector.

A Rich Calendar of Concurrent Events. Throughout the exhibition, a series of professional forums and conferences were held, including the “Professional Forum on Technology and Community Support Driving National Sporting Excellence” and the “Indonesian Fitness Trainers Association Forum.” Participants engaged in in-depth discussions on development trends, market opportunities, and current challenges facing the sports goods industries of both countries. A dedicated trade‑matching zone was also established, providing exhibitors with a precise platform to connect with local Indonesian distributors and buyers, offering strong forward‑looking insights and practical outcomes. Through this platform, many exhibitors established valuable relationships with local purchasers and reached preliminary cooperation agreements.

Positive Feedback from Exhibitors and Industry Professionals. Exhibitors generally reported high‑quality professional buyers with clear purchasing intentions. The event helped numerous companies expand their business footprint, deepen cooperative ties with ASEAN markets and enterprises, and lay a solid foundation for the nascent integration of the regional sports goods industry. With a larger scale, richer exhibits, and increasingly diverse participation, this edition provided an invaluable opportunity for companies to connect with local buyers and forge collaborative partnerships. Attendees agreed that the China Sporting Goods Expo (Indonesia)–ASEAN Exhibition has become the preferred platform and comprehensive professional trade hub for Chinese sporting goods firms venturing into the ASEAN market.