Indonesia China International Sporting Goods Expo – ASEAN Sporting Goods Exhibition

The Indonesia China International Sporting Goods Expo – ASEAN Sports Goods Exhibition (China Sports Expo) is the largest B2B sports goods exhibition in the ASEAN region. As the first “outbound” event hosted by the China National Sporting Goods Federation, the China Sports Expo (Indonesia) – ASEAN Edition provided high‑quality exhibition services to participating Chinese enterprises.

This edition retained the three‑zone layout of the China Sports Expo—Fitness Equipment, Sports Venues & Infrastructure, and Sports Consumer Products—covering categories such as venue facilities & infrastructure, flooring systems, massage and wellness products, ball games, racquet and badminton sports, combat sports, fitness equipment and accessories, outdoor fitness gear for mass participation, children’s sports and play equipment, and sports‑related leisure items. It has thus established a “fast track” enabling Chinese sports‑goods companies to precisely reach professional buyers across Southeast Asian countries and beyond, while serving as an intermediary hub that connects domestic manufacturing needs with international market demand.

In terms of ancillary events, the Indonesia China International Sporting Goods Expo – ASEAN Sports Goods Exhibition (China Sports Expo) consistently aligns its offerings with cutting‑edge market trends, emphasizing both quality and precision. Notably, a series of concurrent conferences—including the Professional Forum on Technology‑Driven National Sporting Excellence, the Indonesian Fitness Trainers Association Forum, and a dedicated trade‑matching zone—have been launched, offering multifaceted insights into the emerging dynamics of the sports and fitness industries in China and Indonesia, as well as regional sports‑market developments, demonstrating strong forward‑looking vision.

Furthermore, the two sides engaged in in‑depth discussions on development trends, market opportunities, and current challenges facing the sports‑goods industries of both countries, underscoring the significant importance and value of such exchanges for advancing bilateral cooperation in this sector.

It is undeniable that, today, an increasing number of Chinese enterprises are expanding overseas, assuming indispensable roles within global industrial and supply chain networks. However, as the global trade landscape undergoes restructuring, with rising protectionism and a growing trend toward localization and regionalization of supply chains, Chinese companies face new challenges and opportunities in their pursuit of global expansion.

For Chinese sports‑goods manufacturers, navigating an uncertain external environment—how to sustain overseas operations and forge competitive advantages in the evolving global landscape of China’s sports‑manufacturing sector—has become a central focus of industry-wide attention.

Indonesia China International Sporting Goods Expo – ASEAN Sporting Goods Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

The Exhibition Value of the China International Sporting Goods Fair in Indonesia

• China’s first overseas professional trade show for the sporting goods industry and the largest B2B platform for sporting goods in the ASEAN region: Co-organized by the China Sporting Goods Federation, Zhejiang MioLante Business Exhibition Co., Ltd., and Zhongti Lian (Beijing) Sports Industry Development Co., Ltd., this event marks the first “going-global” exhibition launched by the China Sporting Goods Federation and is also the largest B2B specialized trade show for sporting goods in ASEAN. In alignment with the national Belt and Road Initiative, the fair helps Chinese enterprises tap into emerging ASEAN markets and is widely recognized within the industry as a “fast track” for Chinese sporting goods companies expanding overseas and an “intermediate hub” connecting domestic and international trade demands.
• A one-stop showcase covering the entire industry value chain: The fair features three major exhibition zones—Fitness Equipment, Sports Venues & Facility Construction, and Sports Consumption & Services—further subdivided into ten product categories, including venue facilities and flooring, massage and health products, ball sports, racquet and martial arts equipment, fitness machinery and supplies, outdoor fitness gear and children’s recreational equipment, sports leisure products, ice and snow sports gear and facilities, sports industry and services, rehabilitation equipment and services, and aviation and radio‑controlled sports. These segments comprehensively cover the full spectrum of China’s sporting goods manufacturing and service sectors.
• Precise matchmaking with core ASEAN buyers and channel partners: The 2025 edition attracted 18,000 professional visitors from ASEAN and around the world, along with 325 exhibiting companies, occupying a total exhibition space of 16,000 square meters. The inaugural 2024 event drew over 50 participating companies, welcomed 1,200 professional buyers, and enjoyed exceptionally high attendance. The fair brought together leading local Indonesian distributors in running, outdoor activities, cycling, water sports, and other sectors, such as SUKA OUTDOOR, EIGER, Polygon, Rip Curl, and others. Exhibitors had direct access to ASEAN’s most influential distributors, retailers, and traders, enabling efficient business connections and market expansion.
• Unique value for Chinese enterprises—strategic engine for expanding into the ASEAN market: Demand for sporting goods across ASEAN countries is increasingly diversified and personalized, with particularly strong demand in Indonesia. This fair presents an ideal opportunity for domestic sporting goods brands to extend their overseas operations, helping Chinese companies reach a broader Southeast Asian sports market. During the event, complementary activities such as trade‑matching sessions and specialized forums will provide exhibitors with platforms to connect precisely with Indonesian distributors and buyers. Many participating companies have already leveraged this platform to expand their business footprint and deepen cooperative ties with ASEAN markets and enterprises.
• A cutting-edge venue for technological innovation and industry trends: Smart fitness equipment, eco‑friendly sports flooring, professional competition gear, and rehabilitation devices were among the highlights at the fair. Exhibits spanned venue facilities, fitness equipment, sports rehabilitation, ball sports, and more. Concurrently held events, such as the “Professional Forum on Technology and Community Support Driving National Sporting Excellence” and the “Indonesian Fitness Trainers Association Forum,” explored new directions in the development of the sports industries of China and Indonesia from multiple perspectives, demonstrating strong forward‑looking insights.
• Deep integration of high‑level forums and industry resources: Alongside the main exhibition, the fair hosted a series of activities, including the China–Indonesia Sports Industry Exchange Forum, trade‑matching sessions, and specialized seminars, inviting experts from both countries’ sports industries, representatives of industry associations, and heads of distribution networks to engage in dialogue, thereby helping exhibitors gain deeper insights into ASEAN market policies, consumer trends, and collaboration opportunities.
• Jakarta’s locational and industrial advantages: Held at the Jakarta International Expo, Jakarta serves as Indonesia’s capital and the economic hub of ASEAN, radiating to an ASEAN market of 600 million consumers. In recent years, demand for outdoor sporting goods in Indonesia has shown steady growth, becoming a key driver of the regional import‑export supply chain for outdoor sports. Leveraging Indonesia’s strategic position as ASEAN’s largest economy, this fair provides exhibitors with a strategic platform to connect with both ASEAN and global markets.

Notable exhibitors

• Fitness Equipment and Accessories Companies: Zibo Boshan Kangle Sports Equipment Accessories Factory (weight plates, flat steel, square steel, and other fitness accessories), Dingzhou Zhongteng Subobo Sporting Goods (barbells, dumbbells, weight plates, yoga products, etc.), Ningbo Kangruida Sports Equipment (home-use electric treadmills), Ningbo Lifly Health Technology, Shandong Gudu Fitness Equipment, Ningjin County Yatong Machinery Plastics
• Sports Venue Facilities and Flooring Companies: Shanghai Meikai Flooring Industry (a professional manufacturer of sports wooden flooring), Shandong Shijixing Cultural and Sports Equipment (stadium bleachers, panel-type tennis courts, outdoor fitness equipment), Guangdong Baisheng New Materials Co., Ltd., Hebei Qifan Educational Equipment Manufacturing, Guangdong Yaolong Intelligent Technology
• Sports Equipment and Accessories Companies: Dingzhou Shuangcai Sporting Goods, Zhejiang Oujie Industry and Trade, Anji Jushu New Materials Technology, Jiangshan City Chaoyue Sporting Goods
• Local Indonesian Buyers (Targeted Invitations to Distributors): SUKA OUTDOOR (outdoor gear distributor), Sole Studio (custom orthopedic insoles), Specs Indonesia (sports footwear, apparel, and accessories), Leuser (outdoor gear), Antarctic Outdoor (retailer of outdoor gear), EIGER TROPICAL ADVENTURE (Indonesia’s leading outdoor gear brand), United Bike (bicycles), Polygon (Indonesia’s leading bicycle brand), Pacific Bike (bicycles), OCA Group (Indonesia’s largest ice rink developer), Rip Curl (surfing equipment), Ocean King (diving equipment), Master Selam Indonesia (diving equipment supplier), Mares (leading diving equipment brand)