Shenzhen International Furniture Design Expo(SCW) will challenge traditional industry trends and focus on cutting-edge works related to new consumption and new lifestyles, such as trendy furniture, playthings, lighting, and housing. It aims to become the trendsetter for home consumption, creating a new benchmark for contemporary Chinese living. The Shenzhen International Furniture Design Exhibition (SCW) will highlight industry keywords like high-end customization, minimalist luxury, wooden series, fun for children, and comprehensive solutions, gathering leading domestic and international companies to interpret the definition of new living together.

Changes in style, creative design, and spatial form - when intense competition boils down to product strength itself, manufacturers, marketers, designers, and distributors are not just looking at products but also exploring the underlying consumer behavior and lifestyle trends that influence product design. At the Shenzhen International Furniture Design Exhibition (SCW),楷模 (KEMO) will showcase the百年品牌本哈特BERNHARDT水滴系列 (Bernhardt Waterdrop Series) from a century-old brand, the家居时尚风向标温格VANGUARD德芙系列 (Vanguard Dove Series) as a home fashion trendsetter, and the高端定制品牌楷模定制 (KEMO Customized) to present a new model for luxury whole-house solutions. There are also brands like Renhao Home, Baosen, Fairy Tale Forest, who have been immersed in whole-case customization for years, writing new stories about activity furniture whole-case customization.

In recent years, imported brands have gained immense popularity, driven by consumers' pursuit of international lifestyles. This year, we are upgrading the original design pavilion, featuring both the "Design Universe" exhibition of international home brands and the "Design Coordinates" exhibition of premium original commercial brands targeting international trends. Here, curator Xi Mi Li has curated and invited Chinese JNBYHOME, Swaying, Chinese HC28 & Du Hui Li Home Brands, Danish Fredericia, Swiss Usm, Danish Mater, Italian Qeeboo, Italian Moroso, Italian Zanotta, and other furniture brands, Danish KVADRAT fashion fabric brand, Italian Nemo, Spanish Metalarte, French Magic Circus, and other lighting brands to create a design exhibition area that showcases the new life trends of international design and Chinese home furnishings.