Shenzhen International Furniture Design Week & Shenzhen International Furniture FairSCW

Shenzhen International Furniture Design Week (SCW) will break the industry's conventional understanding of trends, focusing on cutting-edge works related to new consumption and modern lifestyles, including trend-forward furniture, lifestyle collectibles, innovative lighting, and contemporary living spaces. It aims to create a showcase for emerging home furnishing consumption trends, establishing a new trendsetting benchmark for contemporary Chinese living.Shenzhen International Furniture Design Week (SCW)We will focus on key industry themes such as bespoke customization, understated luxury, wood-centric aesthetics, child-friendly designs, and turnkey whole-house solutions, gathering leading domestic and international enterprises to jointly define the era's new lifestyle.

As styles evolve, designs innovate, and spatial forms transform, intense competition ultimately returns to product strength. The manufacturing, marketing, design, and distribution sectors are looking beyond products to deeply explore the evolving consumer behaviors and living patterns that drive design.Shenzhen International Furniture Design Week (SCW)KUMO will present the century-old BERNHARDT Waterdrop Collection, the fashion-forward VANGUARD Dove Collection, and KUMO Customization, jointly showcasing a new model for high-end whole-house furnishing. Additionally, brands like Renhao Home Furnishing, Bosen, and Fairy Tale Forest, with years of expertise in whole-house customization, will write new chapters in the story of full customization for freestanding furniture.

In recent years, imported brands have gained immense popularity, driven by consumers' pursuit of international lifestyle fashion. This year, the Original Design Pavilion has been comprehensively upgraded, featuring both the international home brand lifestyle design exhibition "Design Panorama" and the high-end original commercial brand exhibition "Design Coordinates," which aligns with global trends. Curated by Li Ximi, the exhibition specially invites Chinese brands such as JNBYHOME, Swaying, and HC28 & Duhui Living, alongside international furniture brands like Denmark's Fredericia, Switzerland's USM, Denmark's Mater, Italy's Qeeboo, Italy's Moroso, and Italy's Zanotta. It also features Denmark's KVADRAT for fashionable textiles, and lighting brands such as Italy's Nemo, Spain's Metalarte, and France's Magic Circus. Together, they will present the new lifestyle trends merging international design with Chinese home furnishings.