Thailand Hotel & Coffee Expo (HORECA Asia) aims to provide a platform for professionals in the hotel, catering, and coffee industries to exchange and showcase their latest products and technologies. Bringing together hotel supplies, catering, and coffee suppliers, manufacturers, distributors, and professionals from around the world, it offers exhibitors and visitors the opportunity to understand the latest market trends and technological innovations.

As part of the largest foodservice trade show in the world - THAIFEX-Anuga Asia, the event highlights sustainability as a "key trend in the hospitality industry, encompassing everything from furniture design to practices that promote responsible and eco-conscious images".

Exhibitors at the Thailand Hotel & Coffee Expo (HORECA Asia) can display their latest products and technologies, establish contacts with potential clients and partners, understand market demands and trends, and explore new business opportunities. In addition, the exhibition provides a platform for professionals in the hotel, catering, and coffee industries to learn about the latest technologies and trends, promoting the continuous progress and development of this industry. The exhibition attracts exhibitors and visitors from around the globe, driving the development and innovation of this industry while also facilitating exchanges and cooperation between domestic and foreign enterprises.