Swiss Geneva Motor Show (THE GENEVA INTERNATIONAL MOTOR SHOW) was first held in 1924 and is the only large-scale motor show held annually in Europe. It is the most important platform for major car manufacturers to launch new products for the first time, known as the "International Automotive Trend Indicator". (The content of this article belongs exclusively to Juzhan and unauthorized forwarding is prohibited.)

Swiss Geneva Motor Show (THE GENEVA INTERNATIONAL MOTOR SHOW) is held in an indoor exhibition hall covering over 70,000 square meters. Although it is not large, it is a must-attend event for world-renowned luxury car manufacturers. During the motor show, all hotels in Geneva are fully booked. Due to the large number of people, many have to stay in Lausanne, Zurich, Bern, or even in neighboring France. This brings considerable tourism revenue to these places.

Today, with the rapid development of the automotive industry, the role played by the Geneva Motor Show is crucial, firmly establishing its position among the world's top five motor shows. As people's awareness of environmental protection has increased, major manufacturers worldwide have been committed to the research and development of new energy models. Notably, at the 2010 Geneva Motor Show, China's automobile manufacturer (BYD) showcased their new energy models, demonstrating the progress made in China's automotive manufacturing industry in developing new energy vehicles.

Swiss Geneva Motor Show (THE GENEVA INTERNATIONAL MOTOR SHOW) features exhibits including automobiles, new energy models, modified cars, and various components. Despite continuously evolving with the times, the Geneva Motor Show has not lost its fair and neutral characteristics. Looking out from the Geneva Motor Show hall, no company signs or booth obstructions are allowed that would obstruct the view, making all booths visible. This inherent characteristic is what sets the Geneva Motor Show apart from other international motor shows.