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BIT (Borsa Internazionale del Turismo) - Milan International Tourism Exhibition
BIT
- Dates
- Show Hours:
- Venue
- Fiera Milano
- Highlights
- Italy’s largest and most specialized tourism exhibition one of the three most important tourism trade shows in Europe.
Group tour
Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing
Exhibition Data
- 1/1
- Edition
- 35000㎡
- Exhibition area
- 690
- Exhibitors
- 46718
- Visitors
Milan Travel Expo Details
- Organizer:
- Fiera Milano, Deutsche Messe AG
- Venue:
- Fiera Milano
- Address:
- Strada Statale Sempione, 28, 20017 Rho MI, 意大利
Profile
The BIT (Borsa Internazionale del Turismo) is Italy's largest and most professional tourism exhibition, and ranks among the top three most important tourism trade shows in Europe. Established in 1980, it is jointly organized by Fiera Milano and Deutsche Messe AG. It attracts global tourism operators and travelers to the capital of the Lombardy region.
BIT is a comprehensive exhibition covering tourism, hospitality, aviation, travel agencies, tourism infrastructure, cultural tourism, eco-tourism, and more. Exhibitors will showcase their latest travel products and services, including tour packages, hotels, tourism facilities, airlines, travel agencies, travel consulting and planning services, cultural tourism, and eco-tourism.
The previous edition of BIT covered a total exhibition area of 35,000 square meters, featuring 690 exhibitors from China, Japan, South Korea, the UK, France, Poland, Russia, Dubai, Australia, Singapore, India, Hong Kong (China), and other regions, with an attendance of 46,718 visitors.
Juzhan Exhibition, with a core focus on innovative technology and service experience, has earned widespread acclaim. For years, Juzhan has provided efficient and professional exhibition services for Chinese foreign trade enterprises. BIT has become a pivotal event in Italy's tourism industry, driving industrial development and innovation while promoting the dissemination and advancement of tourism culture.
BIT (Borsa Internazionale del Turismo) - Milan International Tourism Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for BIT (Borsa Internazionale del Turismo) - Milan International Tourism Exhibition: TOSCANA PROMOZIONE TURISTICA, Salento Bici Tour, REGIONE SICILIANA, Air Algérie, IL CIOCCO HOTELS, TRENORD SRL, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
BIT Exhibitior List
BIT (Borsa Internazionale del Turismo) - Milan International Tourism Exhibition Range
- Tourism Products ,
- Hotels ,
- National Farms ,
- Travel Agencies ,
- Resorts and Camping Products ,
- Travel Media ,
- Airlines ,
- Airports and Airport Service Providers
- Arts and Cultural Heritage Centers ,
- Tourism Destinations and Attractions ,
- Car Rental ,
- Special Train Services ,
- Freight Transport Operators ,
- Convention and Exhibition Centers ,
- Credit Card and Facility Providers ,
- Cultural Centers
- Cruise/Yacht Companies ,
- Golf Courses ,
- Holiday Camps ,
- Hotels and Specialty Restaurants ,
- Business and Incentive Travel Companies ,
- Bars and Entertainment Venues ,
- Tourism Associations ,
- Theaters and Museums ,
- Spa and Beach Resorts
Booth Sales
Ms. ZhangGold-Medal PM
3 Years Booth Sales
2027 Milan Travel Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Milan Travel Venue
Venue transport
- Metro / rail
Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.
- Air
Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).
Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.
Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).
- Train
From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.
- Drive
The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.
Milan Travel Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition