The Cuba Havana Cigar Festival is held annually in Havana. The Cuban Cigar Festival is considered one of the most renowned cigar events worldwide. Most Cuban cigar dealers and some well-known Cuban cigar retailers, as well as consumers and media, attend this event. Apart from the official program, the cigar festival also hosts numerous formal and informal private gatherings and countless meetings, including meetings with Habanos' suppliers and other partners.

The annual Cuba International Cigar Festival takes place at the end of February to early March, a time when cigar enthusiasts celebrate. Known worldwide as the cigar paradise, Cuba boasts unique conditions for growing tobacco, which has made cigars famous around the world for centuries. The Cuban cigar festival offers limited edition cigars, and for super cigar aficionados, the long journey is no obstacle. The most attractive part is being able to smoke the limited edition cigars exclusively available on-site and personally customizing their own cigars at the factory.

From the agenda on the invitation letter of the Habano Festival, welcome dinners, exhibitions, Habanos World Challenge, seminars, visits to plantations, factories, banquets, cigar auctions, etc., are all the same as previous years. These are relatively fixed procedures of the Cuban cigar festival. Ordinary participants can attend educational seminars, visit Cuban cigar factories and tobacco farms. They can visit and purchase products at the trade fair, learn how to roll cigars in classes taught by working cigar rollers, and participate in the Habanos World Challenge competition.