Spielwarenmesse (International Toy Fair Nuremberg)Spielwarenmesse
Spielwarenmesse (International Toy Fair Nuremberg) Profile
Since its inception in 1949, the Spielwarenmesse (International Toy Fair Nuremberg) has consistently attracted toy enterprises from around the globe. It is the world's largest and most renowned professional trade fair for toys, and one of the top three global toy exhibitions in terms of reputation, influence, and attendance.
Official data shows a 2.5% year-on-year increase in professional buyers this year. The number of US buyers remains high, while Chinese buyers have seen a significant rebound as the fair dates avoid the Lunar New Year. Emerging markets like Mexico and Turkey, alongside mature markets such as the UK and France, have also grown synchronously. Domestic German buyers remain stable.
The consumer demographic aged 12 and above is reshaping the global toy market structure. This year's fair features a "Kidults Zone" at the main entrance, focusing on collectibles, board games, and creative/fantasy items. Blind boxes, trendy plush toys, models, and building blocks have become the areas where buyers spend the most time.
Notably, Chinese trendy toys have achieved a high level of "implicit penetration" in this zone. Many products do not enter through direct Chinese exhibitors but via European and American agents into mainstream channels. Established Canadian toy company Maison Battat, Germany's Iden Group, and even Ukrainian distributor KIDDISVIT are systematically introducing Chinese trendy toy IPs.
IP is no longer just a "bonus" but a core structural element. Legacy brands like Schleich and Ty leverage licenses from Disney and Harry Potter to transform products from single toys into story-driven, collectible ecosystems, driving adult consumption and parent-child co-purchasing. The role of IP is shifting from "customer acquisition" to "extending product lifecycle."
Juzhan has repeatedly organized high-quality enterprises to participate! The Spielwarenmesse attracts major manufacturers and buyers from the global toy industry every year. It has become an integrated platform for expanding sales channels, launching new products, and discovering and maintaining clients.
The Spielwarenmesse is not just about product display; it also sets industry directions. Toys are evolving into a comprehensive form that is all-age, experience-driven, emotionally engaging, sustainable, and intelligently controllable.
Exhibitor List
Spielwarenmesse (International Toy Fair Nuremberg) Product Range
Lifestyle & Home Accessories: Fashion accessories, hair accessories; chains & pendants; bracelets; rings; watches; eyewear & accessories; cosmetics; perfumes; scarves; hats; bags & backpacks; suitcases & wall decor; umbrellas; mobile phone & laptop accessories; flash tattoos; home decor, children's room furniture; lighting, lamps & accessories; seasonal decorations; pottery & tableware; candles & tea lights; placemats & napkins; storage boxes; mirrors; posters & pictures; carpets & rugs; wallpaper & wall stickers; garden accessories; home ornaments; kitchen accessories; picture frames; textiles, bedding; home textiles; kitchen textiles; souvenirs; baking sets
Dolls & Plush Toys: Dolls, baby dolls; fashion dolls; play dolls, other dolls; designer/collector dolls; doll clothing; doll accessories; doll furniture; doll strollers; doll living rooms & houses; dollhouse accessories; dollhouse miniatures & accessories; Punch & Judy; other puppets & theater; toy shops; household appliances & children's items; teddy bears; plush & fabric products for babies & infants; collector's items; other plush & fabric products; functional plush
Baby & Infant Products: Baby toys, bath toys; teethers; books & photo albums; walkers; educational baby toys; mobiles; push & pull toys; rattles; clamps; soft toys; wooden toys; plastic toys; swings; children's cars; scooters; baby blankets; play carpets; baby textiles; baby fashion; heaters; car seats & infant seats; travel cribs; baby carriers & bags; bibs; pottery & tableware; potties & accessories; room decor & wall stickers; other nursery equipment & accessories; baby mobiles; socket covers; safety guards
Wooden Toys & Natural Material Toys: Wooden toys & supplies, baby & toddler items; toy shops & accessories; games & accessories; wooden decorations; wooden construction kits; wooden vehicles; wooden horses & rocking horses; educational wooden toys; therapeutic toys; wooden mobiles; wooden musical instruments; children's room articles; nursery & school articles; other wooden toys & wood products; wooden animals & wooden figures; toys made from cork; toys & crafts made from other natural materials
School Supplies, Stationery & Creative Design: School supplies, stationery, exercise books, folders, organizational aids; writing instruments; drawing materials, colors; compasses, drawing tools, sharpeners; labels, foils, stickers; school bags & accessories; crafts; fusing beads & kits; wax products; willow weaving products; gift ribbons, wrapping paper, bags, etc.
Technical, Educational & Action Toys: Technical toys, toy cars; metal toys; plastic toys; construction & building toys; battery-powered vehicles; other technical toys; educational/puzzle toys; teaching toys; knowledge games; optical toys; musical toys/instruments; clocks; edible modeling clay; other action toys
Electronic Toys: Robot toys, robot (model kits); robot (figures); electronic pets; coding toys; remote control toys; drones; tracking toys, slot car racing & accessories; virtual games, augmented reality toys; virtual reality toys; 3D printing & accessories; walkie-talkies; microphones; headphones
Model Railways & Model Building: Model railways; trams & accessories; narrow-gauge railway vehicles; cable & suspended railways; digital model railway control; computer control systems; model railway construction kits; children's railways; buildings & structures; model architecture; displays; RC model building; slot car racing tracks
Sports, Leisure & Outdoor: Outdoor winter sports equipment; winter toys; ice sports equipment & accessories; children's vehicles (strollers, pushchairs, scooters, etc.); motorized vehicles; water toys, swimming aids; water sports equipment; wind games; kites
Festival & Seasonal Items, Carnival & Fireworks: Festival items, promotional products, sales aids; birthday items, carnival costumes; carnival masks; knight accessories; role-play & accessories; fireworks; rockets; stage fireworks; battery-operated fireworks; illuminated fireworks; shooting systems
Games, Books, Learning & Experiments: Children's games; quiz games; card games; dice games; puzzles; living room games; board games; coloring books; comics; learning & teaching materials, learning & experiments, educational games; experiment kits; marbles; magnetic items; drafting
Spielwarenmesse (International Toy Fair Nuremberg) Booth Sales
Spielwarenmesse (International Toy Fair Nuremberg) Ticket Sales
Spielwarenmesse (International Toy Fair Nuremberg) Venue
Spielwarenmesse (International Toy Fair Nuremberg)Community
Spielwarenmesse (International Toy Fair Nuremberg) Booth price
Standard booth Configuration
Blank booth Configuration
Spielwarenmesse (International Toy Fair Nuremberg) Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
Toys Fair
OnlineBooth: 0571-88535771
Spectator: 0571-89099107
Online
门票咨询
Mr. Han
金牌项目经理
OnlineTel 13336023729
Mobile phone 15397162655
展位咨询
Mr. Wu
金牌项目经理
OnlineTel 13867062165
Mobile phone 13867062165
Work time:Monday to Friday09:00-18:00
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