The Italy Toy and Board Game Expo (PLAY) is the largest and most popular game exhibition in Italy. Organized by the famous Bologna Exhibition Group in Italy. Exhibits include electronic games, online games, mobile games, arcade games, and game software developers, game software, etc.

The previous edition of the Italy Toy and Board Game Expo (PLAY) covered an area of 30,000 square meters, with 248 participating companies from China, Japan, the United States, Iran, Turkey, South Korea, Taiwan, Dubai, Brazil, etc., and a total of 27,500 participants. (The content of this article belongs to Juzhan Network and shall not be forwarded without permission.)

The Italy Toy and Board Game Expo (PLAY) is also one of the best trade platforms for Chinese game companies to enter Italy. Italy is a hub for game and animation culture, and it is believed that it will also become a gathering place for Italian otakus, making it a must-attend event for exhibitors.