Surf Expo WinterSurf Expo

Since its inception in 1976, Surf Expo in Orlando, USA, has been the most influential water sports trade exhibition in North America, providing a premier trading platform for manufacturers, retailers, and wholesalers in related industries.

The global surfing, outdoor water sports, and coastal lifestyle industries are once again demonstrating strong momentum. Surf Expo brings together retailers from over 60 countries to engage in face-to-face negotiations with numerous established brands, emerging enterprises, and cross-sector outdoor manufacturers, delivering a high-energy, business-focused international event.

The exhibition floor showcases world-renowned surfing and lifestyle brands including Hurley, Quiksilver, Rip Curl, Roxy, Volcom, Billabong, Outerknown, and Body Glove. Concurrently, cross-industry outdoor brands such as Hurley, Teva, and Free Fly Apparel make prominent appearances, further broadening the scope of the "surf + outdoor" lifestyle.

Beyond surf gear, the expo also gathers resort wear, boutique accessories, and new swimwear collections: renowned brands like Tommy Bahama, Tori Richard, Smith & Quinn, Dippin’ Daisys, Maaji, and Speedo come together to cater to the needs of coastal resort and boutique buyers.

The retailer lineup features major buyers such as REI, Dillard's, Burlington Stores, Scheels, Backcountry, and TJX Companies, alongside specialized retailers like Flip Flop Shops and Sandal Factory. Buyers from the Caribbean region are highly active, accounting for nearly 10% of total attendance. Renowned Hawaiian chains, including Island Creations and Town & Country, also attend in organized groups.

Beyond the bustling exhibition halls, Surf Expo features fashion shows, live demonstrations, buyer education camps, and networking events. The industry dinner, sponsored by Shopify, serves as a premier networking hub. Interactive zones such as the artificial wave experience, skate-surfing trials, and product demonstration areas draw massive crowds, delivering an immersive exhibition experience.

Surf Expo is not only a cutting-edge platform for product launches and trade but also a vital hub for industry talent development and collaborative exchange. It will continue to set the trend for the global surfing and coastal lifestyle market.