Seoul Toy Fair, South KoreaTOY CON SEOUL

TOY CON SEOUL, the Seoul-based trendy toy exhibition in South Korea, is the country’s only—and largest—specialized trade show dedicated to lifestyle toys. Featuring Asia’s first-ever themed pavilion centered on “lifestyle + street culture,” it serves as a comprehensive celebration bringing together leading Korean toy brands, diverse character IPs, and prominent corporate exhibitors.

This event seeks to challenge the conventional perception of toys as solely for children, inviting everyone to experience the joy of play. From engaging activities at the exhibition to practical everyday products that integrate character IPs into daily life, TOY CON SEOUL offers a rich and varied program. The show also encompasses a wide array of sectors, including toy brands, toy-related merchandise, arcade-style games, and IP licensing opportunities.

First edition results (2025): Despite being its inaugural year, the event attracted participants from 10 countries and over 100 artists; all core limited-edition items sold out, underscoring the event’s success and validating its potential as a global platform for art toys.

In 2026, the exhibition doubled in scale, expanding to 20 countries with more than 200 participating artists. It officially launched independent investment and development initiatives targeting the intellectual property of exhibiting artists, while providing partner brands and creators with diversified co‑branding and licensing opportunities. Leveraging URBK LAB, the event established a collaborative framework designed to foster artist growth and joint creative ventures.

Empowering China’s industry and opening up global markets! JuZhan offers premium booth allocations, robust team support, and attentive professional services to ensure your seamless participation in overseas exhibitions. TOY CON SEOUL connects you with collectors and buyers worldwide, with limited‑edition pieces selling out quickly and helping you rapidly penetrate markets such as Japan, South Korea, and Southeast Asia. You can directly engage in IP licensing and co‑branding collaborations, while also accessing platform‑level IP investments and cross‑border exhibition networking resources.