Japan International Food & Beverage Exhibition (JFEX)JFEX

The Japan International Food & Beverage Exhibition (JFEX) is a professional B2B trade show dedicated to a full range of food and beverage products from around the globe.Serving as a trade platform for importing and sourcing Japanese food products, the Japan Food Export Exhibition is co-organized by the Japan External Trade Organization (JETRO), with the Ministry of Agriculture, Forestry and Fisheries (MAFF) as a supporting organization, and enjoys strong backing from the Japanese government.

Due to limited arable land and high production costs, Japan boasts a large and mature market for food raw materials and processed foods, making it a net importer of staple foods. The vast majority of imported food, beverages, and ingredients enter Japan through various trade channels, primarily originating from Asian countries and regions, as well as the United States and European nations.

To establish itself as Asia's leading food and beverage trade exhibition, the Japan International Food & Beverage Exhibition (JFEX) attracts over 40,000 professional buyers worldwide, including retailers, supermarkets, department stores, importers, distributors, as well as procurement representatives from hotels and restaurants, alongside food manufacturers. This annual food extravaganza in Japan has solidified its position as the premier food trade exhibition in Asia.

At the Japan International Food & Beverage Exhibition (JFEX), attendees can engage in direct negotiations and procurement with local Japanese enterprises. Exhibitors cover a wide range of products including agricultural produce, snacks, beverages, meat, and seafood. Visitors can also discover newly launched Japanese food products and connect with intermediaries providing logistics and export assistance services.